#China #Hisense #Qingdao #AI Technology #FIFA Club World Cup

Hisense Showcases AI Technology at FIFA Club World Cup 2025

Hisense, a prominent global brand in consumer electronics and home appliances, recently made waves at the FIFA Club World Cup 2025. The company boldly displayed its commitment to artificial intelligence (AI) with innovative advertisements featuring the slogan "AI YOUR LIFE" around the perimeter of the football field. This initiative not only marks Hisense's strategic position in advancing AI technology but also showcases its vision for human-centered innovations through smart tech.

As one of the earliest technology brands to explore AI potentials, Hisense has integrated intelligent functionalities across its product range. At the core of this intelligent ecosystem is the Hi-View AI Engine X, the brand's most powerful AI processor to date. Drawing upon deep neural networks, it learns and adapts like a human brain, optimizing image and sound for various content, whether it be exhilarating sports, movies, or immersive gaming experiences.

Hi-View AI Engine X is responsible for managing the next generation of AI-enabled ULED televisions. It operates on four key pillars: AI Picture, ensuring realistic contrast, colors, and motion; AI Sound, providing adaptive clarity and immersive audio; AI Scenario, allowing automatic mode switching; and AI Energy, maximizing performance with optimal efficiency. This synergy creates a richer and more engaging way to enjoy every match, goal, and moment on screen.

Moreover, Hisense is extending its smart home connectivity capabilities through its ConnectLife platform. From AI-assisted cooking to personalized garment care, users experience optimal, scenario-based intelligence. The PureFlat Smart refrigerator with a 21-inch display serves as a convenient hub for managing household devices.

Hisense sees no distinction between its televisions and other appliances—the key focus is a home filled with love. With AI, this concept is evolving as technology becomes increasingly intuitive, adaptive, and emotional. While global audiences celebrate the greatest moments of football, Hisense invites everyone to "Own the Moment" with intelligent products that understand, adapt, and inspire.

About Hisense

Founded in 1969, Hisense is a recognized global leader in appliances and consumer electronics, operating in over 160 countries. The company specializes in producing high-quality multimedia devices, household appliances, and intelligent IT solutions. According to Omdia, Hisense ranks second worldwide in total TV shipments from 2022 to 2024, and it holds the top position in the segment for televisions larger than 100 inches from 2023 through Q1 2025. As the first official partner of the FIFA Club World Cup 2025, Hisense aims to strengthen its global sports partnerships as a means of connecting with audiences around the world.

In a world increasingly driven by technology, Hisense stands out by blending high-quality products with innovative AI solutions that enhance daily life, making every moment count.