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Happiness and Long-Term Living Rankings 2025 for Shikoku

Daito Kentaku Corporation, headquartered in Minato, Tokyo, has released its comprehensive survey results for the happiness and long-term living rankings of cities in Shikoku for 2025. With a focus on residential satisfaction, this year's survey has garnered a wealth of insights, highlighting the most desirable locations in the region.

Happiness Ranking Highlights

According to the Good Room Network Happiness Ranking 2025 for Shikoku, the top three cities are as follows:
1. Kamiyama Town, Itano District, Tokushima
2. Higashi-Miyoshi Town, Miyoshi District, Tokushima
3. Ainan Town, Minami-Uwajima District, Ehime

Kamiyama Town of Tokushima has secured the first rank with a remarkably high evaluation, registering a deviation score in the 70s, which makes it stand out in the rankings. Higashi-Miyoshi Town has improved its standing from fifth place last year to second this year. Ainan Town has achieved a notable climb from twelfth to third place. Among the top ten, nine locations belong to the rural areas of Tokushima, Ehime, and Kagawa, with four municipalities located in the Itano District of Tokushima.

The happiness score is based on a cumulative five-year collection of responses from 2021 to 2025, ensuring robust data that reflects the sentiments of local residents. For municipalities with fewer than 50 respondents, data from 2020, and if necessary, 2019, was included to supplement the findings.

Long-Term Living Ranking Highlights

In terms of the Long-Term Living Ranking 2025, the results were similarly revealing:
1. Miki Town, Kida District, Kagawa (First place for two consecutive years)
2. Ishii Town, Meisei District, Tokushima
3. Ayagawa Town, Ayauta District, Kagawa

Miki Town has once again claimed the top position, representing a consistent preference among its residents to remain in their beloved town. Ishii Town moved up from fourth place last year to second this year, while Ayagawa Town has secured the third position, indicating strong resident satisfaction in these municipalities. Of the top ten towns, six are again in the rural districts of Kagawa and Tokushima.

Similar to the happiness ranking, the long-term living satisfaction data is accumulated from survey responses spanning five years and includes supplementary data from 2020 for municipalities where the number of responses was below the threshold.

Detailed Rankings

In the Happiness Ranking 2025:

• - Kamiyama Town of Tokushima reported the only score in the 70s, indicating exceptional local contentment.
• - Kītashimachi (ranked 7th) saw a significant rise from 18th place last year into the top ten.
• - In the 11th to 20th positions, Ishii Town emerged substantially from 25th to rank in the top 20, highlighting a clear upward trend in satisfaction.

In the Long-Term Living Ranking 2025:

• - Ainan Town made significant strides, going from 29th to 15th, and Imabari City moved from 22nd to 16th, showcasing the evolving landscape of resident preferences. Moreover, Nankoku City in Kochi Prefecture astonishingly entered the rankings at 20th after being under the threshold for visibility previously.

The first nine ranked municipalities in both categories generally reported scores in the 60s—a clear indication of high resident satisfaction levels.

Survey Overview

The data was collected through the assistance of Macromill, targeting residents aged 20 and older in the Shikoku region, which includes Tokushima, Kagawa, Ehime, and Kochi from February 21 to March 10, 2025. A total of 5,372 respondents participated in this year's survey, which is part of an ongoing assessment that began in 2021. The methodology accounted for various demographic factors, yielding a nuanced understanding of the local populace's sentiments.

In summary, the Good Room Network's 2025 rankings provide a robust insight into the happiness and long-term residence preferences across the cities in Shikoku, reflecting evolving trends and community satisfaction levels. To explore more about the rankings, please visit the official reports provided by Daito Kentaku.

For further details, please refer to the following resources:

• - Good Room Network - Living Satisfaction Rankings
• - Daito Kentaku Corporate Press Release