This Autumn, FamilyMart Launches Innovative Sweet Potato Experience Event
Celebrate Autumn with FamilyMart's Sweet Potato Event
As the autumn season arrives, FamilyMart is thrilled to announce its inaugural event centered around sweet potatoes, titled "FamilyMart's Sweet Potato Digging Experience," starting on September 16, 2025. With over 16,300 FamilyMart locations nationwide, the event will present an exciting array of 18 different products featuring freshly harvested sweet potatoes. This year, FamilyMart aims to elevate the customer experience by introducing innovative concepts, blending delicious flavors with engaging presentations.
A Tasty Experience Awaits
The event once again showcases sweet potato-themed products that have grown in popularity since the first event in 2021. This year's lineup includes a variety of sweet potatoes such as Beni Haruka, Beni Azuma, Naruto Kintoki, and purple sweet potatoes, all formulated into 18 unique treats, making it a grand celebration of autumn's flavors.
One highlight of the event is the "Dig and Discover! Sweet Potato" dessert, which combines a playful spirit with a unique eating experience. This dessert simulates the excitement of digging for sweet potatoes; it features cocoa sponge and crumbled toppings mimicking soil, hiding four mini sweet potatoes within. Customers will not only enjoy the taste but also the joy of discovery when they bite into different varieties of sweet potatoes.
Other noteworthy items include the "Sweet Potato Roll Cake," resembling a visually appealing roll cake yet filled with sweet potato paste and whipped cream, and the "Honey Sweet Potato" — a delightful treat with a striking color combination that adds to the autumnal aesthetic and flavors.
New Sensations for Your Taste Buds
In addition to the traditional products, FamilyMart is releasing an exciting new shake called "Baked Sweet Potato Butter Shake," part of their popular frappe series. This creamy shake utilizes no ice, ensuring a smooth mouthfeel that combines the sweetness of Beni Haruka sweet potatoes with rich butter notes.
Moreover, last year's popular "Sweet Potato Madeleines" has evolved to include sweet potato paste and chunks in the dough, creating a delightful blend of textures and flavors that emphasizes the sweet potato essence.
Here’s a closer look at the product lineup:
- - Dig and Discover! Sweet Potato
Launch Date: September 16, 2025
Description: A creative dessert that mimics the experience of digging for sweet potatoes.
- - Beni Haruka Sweet Potato
Launch Date: September 16, 2025
Description: Enjoy the smooth texture of Beni Haruka sweet potato with a light sweetness, topped with whipped cream blended with Hokkaido cream.
- - Sweet Potato Roll Cake
Launch Date: September 16, 2025
Description: Beni Haruka sweet potato paste wrapped in a roll cake-style dessert, offering an appealing appearance as well as rich flavor.
- - Sweet Potato Tart Danish
Launch Date: September 16, 2025
Description: A hybrid treat featuring a sweet potato filling and cream, baked within a Danish pastry.
- - Sweet Potato and Margarine French Bread
Launch Date: September 16, 2025
Description: A soft French bread mixed with sweet potato cream, giving a deliciously moist texture.
These products and more are set to tantalize taste buds and delight customers across the nation. With this event, FamilyMart continues to forge connections with its customers, embodying their commitment to being a beloved community presence. So mark your calendars and get ready to dig into the deliciousness of sweet potatoes this September!
Topics Consumer Products & Retail）
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