#Japan #Tokyo #MATOW #Tsuki Collection #Gekka

A New Elegance: MATOW's Tsuki Collection

MATOW, the esteemed ladies' watch brand known for its elegance and sophisticated designs, has announced the upcoming release of its new model, the 'Gekka/Doublé Turn,' from the Tsuki Collection. Founded by Beyond Cool Co., Ltd., this collection aims to embody refined beauty and style, and the latest addition is set to launch for pre-order on December 1, 2025, through the official MATOW online store, with general sales commencing on December 19, 2025.

The previous model 'Gekka' showcased a striking stainless-steel bangle, while the new 'Gekka/Doublé Turn' offers a transformative experience with its dual leather strap, elegantly draping around the wrist. This feature emulates the gentle caress of moonlight, adding an airy and graceful presence to the wearer's arm. The soft, flowing form of the leather strap gracefully enhances the watch's aesthetic, making it a standout accessory in any setting.

The dimensions of the square case remain compact at 29mm x 19mm, yet the new materials employed bring forth a refreshing dimension to its design. With the overlapping layers of fine leather, a sense of depth and motion is achieved, reminiscent of the serene flow created by the moon. This layering technique not only enhances the elegance but also creates a delicate, almost floral quality that elevates the overall look.

As daylight plays on the watch’s surface, the contrast between light and shadow enriches the narrative of the Tsuki Collection. Accompanied by classical Roman numerals and a minimalist dial, the appeal lies in how the textures of the dual leather accentuate the beauty of lines and echoes within the piece. The soft shadows produced by the leather intertwine with the subtle glimmer of the stainless steel case, further extending the watch's portrayal of quiet elegance.

Exciting Launch Campaign

In celebration of this much-anticipated release, MATOW will hold a special novelty and wrapping campaign. Customers who purchase qualifying products online or from local retailers will receive a limited-edition 'MATOW Original Mirror,' available while supplies last. Note that the wrapping campaign is exclusive to the online store.

Pre-order Period: December 1, 2025 – December 14, 2025

General Sales Start: December 19, 2025

Official points of purchase include:

• - H°M’S” WatchStore in Omotesando
• - H°M’S” WatchStore in Yokohama Joinus Store
• - Online retailers such as On Time at Shibuya Loft, move at Namba Marui, TiCTAC stores, and beyond.

The model options available, both priced at 5,000 (including tax), include:

• - mw003006 - Gekka/Doublé Turn in Beige Leather
• - mw003007 - Gekka/Doublé Turn in Orange Leather

Product Specifications

• - Case Size: 29mm x 19mm
• - Case Thickness: 6.8mm
• - Case Material: Stainless Steel
• - Band Material: Leather
• - Band Width: 9mm
• - Glass Material: Mineral Glass
• - Movement: Japanese Quartz
• - Water Resistance: Up to 3 atmospheres

Discover the refined sophistication of the Gekka/Doublé Turn at the MATOW Official Online Store.

For inquiries, please contact:
H°M’S” Watch Store Omotesando,
Jingumae 4-4-9-1F, Shibuya-ku, Tokyo
Phone: 03-6438-9321

With the Tsuki Collection, MATOW continues to redefine elegance, and the Gekka/Doublé Turn is poised to enchant watch enthusiasts seeking beauty and sophistication in their accessories.