#Japan #Tokyo #wedding dresses #THE HANY #Romantic Classic

Celebrating 22 Years of THE HANY

In a remarkable celebration of tradition and innovation, THE HANY has announced the launch of its newest wedding dress collection markig its 22-year anniversary. Founded by designer Hani Itoo, this brand has consistently aimed to illuminate the beauty in every bride while evolving with the fashion landscape. Through its wedding dress salons including DESTINY Line and ACQUA GRAZIE, the brand aims to fulfill the desires and aspirations of brides across eight major cities in Japan.

A Tribute to Romantic Classics

The theme for this year's collection, titled “Romantic Classic,” seeks to encapsulate the essence of nostalgia while integrating modern elements. THE HANY crafts each gown with the intent of enveloping brides in joy while catching the hearts of onlookers. The collection is characterized by a blend of sweetness and elegance, offering a fresh take on classic styles that resonate with emotions and create lasting memories.

This year's lineup features seven unique designs, each showcasing exquisite details such as floral motifs enhanced by special washer processing and luxurious ribbons that add depth and texture. Additionally, dresses are adorned with sequins that give a twinkling effect reminiscent of starlit nights, seamlessly representing THE HANY’s signature style. Each dress is not merely an outfit, but a vessel of elegance designed for brides to shine on their special day.

Designer’s Vision

Designer Hani Itoo expressed, “For the past 22 years, my focus has always been on crafting pieces that truly bring happiness to brides and their guests. While the designs evolve, my steadfast vision remains – to create garments that uplift and enhance joy in every moment.” This deep-rooted commitment to happiness and joy permeates every piece created under the THE HANY name.

The upcoming collection embodies a spirit of “old yet new,” aiming to capture a romantic and vibrant worldview while preserving the brand’s identity. Itoo hopes that each bride will experience a sense of timeless beauty, elegance, and grace through the exquisite craftsmanship of THE HANY gowns.

Focus on Craftsmanship

At the heart of this collection is an emphasis on material quality. Special attention has been paid to fabrics, particularly the creation of original sequins tailored for each dress, allowing brides to experience multiple styling options through adaptable designs – such as detachable sleeves. Itoo also experimented with color variations and textures to create dresses that transform aesthetically based on light and perspective, infusing each piece with unique character.

By ensuring that no detail is overlooked, THE HANY aims for brides to not only see beauty but to feel it when they don the attire.

The Enduring Essence of THE HANY

Entering its 22nd year, THE HANY reflects on its journey alongside evolving fashion trends while cherishing its foundational principles: vibrance, charm, and enduring classicism. The essence of a THE HANY design is difficult to articulate but resonates intuitively with brides. No matter how the definitions of beauty shift through time, the commitment to emphasizing a bride’s true essence remains unchanged. A gown from THE HANY embodies a sophisticated and charming design that accentuates the grace of the bride from every angle.

A Wish for Brides

Weddings are rare and noteworthy events; thus, they deserve to be cherished. Hani Itoo expresses a heartfelt desire for brides to embrace these unforgettable moments, wearing gowns that evoke joy and celebrate their uniqueness. Each dress crafted by THE HANY serves not just as clothing but as an embodiment of cherished happiness that resonates with not just the couple but also their family and friends.

With an ambitious vision for the future, THE HANY remains dedicated to crafting stunning collections that engage the heart leading every bride's journey to their special day.

The HANY Legacy

Originating from the experiences of her late father Genta Itoo, who was a designer himself, Hani Itoo has been engaged in dress design from a young age. She debuted her original designs at a fashion event at just 13. Subsequently, she founded HANY WEDDING in her hometown of Sapporo and later expanded with THE HANY in Tokyo in 2010. Resulting from her unparalleled vision to create elegant and charming wedding gowns, she continues to innovate within a competitive industry, earning recognition across various media platforms. By expanding into apparel and jewelry design, as well as collaborating with renowned manufacturers, Hani Itoo is solidifying her reputation as a young designer making significant waves in the fashion scene.

Conclusion

To celebrate its 22nd year, THE HANY is proud to present a remarkable collection that encapsulates the seamless merger of tradition, modernity, and timeless beauty. With heartfelt designs that create unforgettable moments for brides and their guests, THE HANY is dedicated to being the epitome of elegance and charm in the wedding gown industry.