Nudge Card Launches World's First Credit Card Tied to Live YouTube Streaming Experience
Nudge Inc., located in Chiyoda, Tokyo, has taken fan engagement to a new level by launching a world-first credit card that allows customers to create a personalized card using screenshots taken during live YouTube broadcasts. This innovative service was introduced on May 1, 2025, during a special live stream celebrating the birthday of popular VTuber Amakawa Hanao.
During this unique event, fans had the opportunity to capture their favorite moments from Hanao’s live performance and transform those screenshots into exclusive credit cards. The excitement on social media was palpable, with fans exclaiming, “Can you really turn a screenshot into a credit card?! This is amazing!” and “I can’t wait to create an adorable card!” Such responses highlight the overwhelming enthusiasm surrounding this experiential initiative, which not only offers a one-of-a-kind design for each card, but also incorporates a system where a portion of every transaction benefits the VTuber herself, making everyday purchases more enjoyable for fans.
Nudge Card advocates for creating new intersections between entertainment and finance, encapsulated in their motto, "One card to expand both student life and fan engagement." With over 200 distinct card designs and partnerships with more than 150 collaborating entities, Nudge Card has been at the forefront of accommodating fans’ diverse preferences. The "My Hanao Card" project is the second installment leveraging Nudge Card's custom credit card feature, allowing fans to carry a tangible representation of their cherished moments with their favorite VTuber.
The setting for the live event, named "#Amakawa Hanao Birthday Festival 2025: 3D LIVE Enveloped in Angels," featured a striking 3D environment, specially designed to enhance the viewing experience. Hanao performed her hit songs “Electric Angel” and “Cupid” against a backdrop filled with floating angelic wings and radiant lights.
As the stream progressed, Hanao encouraged her viewers with an exciting announcement about the new "My Hanao Card" initiative. She invited fans to take screenshots of her solo moments, saying, "Capture the right instant, and you can create your own unique Hanao card!" This announcement sparked a flurry of activity in the comment section, with fans expressing their surprise and excitement.
The excitement peaked as fans seized the opportunity to capture their own “best shots” of Hanao and upload their images to the Nudge Card app. The entire process of creating the card was streamlined and user-friendly: participants could choose their preferred image, adjust its size and angle in the app’s design editor, and finalize their unique card. Once submitted, the custom cards were delivered to fans approximately five days later, ready to be used for everyday purchases at cafes, convenience stores, and online shopping.
The current promotional efforts have received an energetic response, with fans expressing the joy of potentially owning a card that symbolizes their connection to Hanao. Comments such as, "I have to shoot a lot of screenshots! All my captures are so cute I won’t know which one to choose..." and "This is an incredible era!" underscore the excitement surrounding this new take on fan engagement. Each card comes with no annual fee, a production fee of 3,000 yen, and operates on the reliable Visa platform, ensuring that fans not only enjoy the aesthetics of their custom cards but also navigate their financial transactions with ease.
In summary, Nudge's innovative "My Hanao Card" showcases how financial products can align with fan culture and personal engagement, creating a novel and meaningful experience for fans. As Nudge continues expanding its offerings, they firmly believe in using technology to enhance the connection between fans and their favorites, establishing a new standard for what it means to engage in fan culture through finance.
During this unique event, fans had the opportunity to capture their favorite moments from Hanao’s live performance and transform those screenshots into exclusive credit cards. The excitement on social media was palpable, with fans exclaiming, “Can you really turn a screenshot into a credit card?! This is amazing!” and “I can’t wait to create an adorable card!” Such responses highlight the overwhelming enthusiasm surrounding this experiential initiative, which not only offers a one-of-a-kind design for each card, but also incorporates a system where a portion of every transaction benefits the VTuber herself, making everyday purchases more enjoyable for fans.
Nudge Card advocates for creating new intersections between entertainment and finance, encapsulated in their motto, "One card to expand both student life and fan engagement." With over 200 distinct card designs and partnerships with more than 150 collaborating entities, Nudge Card has been at the forefront of accommodating fans’ diverse preferences. The "My Hanao Card" project is the second installment leveraging Nudge Card's custom credit card feature, allowing fans to carry a tangible representation of their cherished moments with their favorite VTuber.
The setting for the live event, named "#Amakawa Hanao Birthday Festival 2025: 3D LIVE Enveloped in Angels," featured a striking 3D environment, specially designed to enhance the viewing experience. Hanao performed her hit songs “Electric Angel” and “Cupid” against a backdrop filled with floating angelic wings and radiant lights.
As the stream progressed, Hanao encouraged her viewers with an exciting announcement about the new "My Hanao Card" initiative. She invited fans to take screenshots of her solo moments, saying, "Capture the right instant, and you can create your own unique Hanao card!" This announcement sparked a flurry of activity in the comment section, with fans expressing their surprise and excitement.
The excitement peaked as fans seized the opportunity to capture their own “best shots” of Hanao and upload their images to the Nudge Card app. The entire process of creating the card was streamlined and user-friendly: participants could choose their preferred image, adjust its size and angle in the app’s design editor, and finalize their unique card. Once submitted, the custom cards were delivered to fans approximately five days later, ready to be used for everyday purchases at cafes, convenience stores, and online shopping.
The current promotional efforts have received an energetic response, with fans expressing the joy of potentially owning a card that symbolizes their connection to Hanao. Comments such as, "I have to shoot a lot of screenshots! All my captures are so cute I won’t know which one to choose..." and "This is an incredible era!" underscore the excitement surrounding this new take on fan engagement. Each card comes with no annual fee, a production fee of 3,000 yen, and operates on the reliable Visa platform, ensuring that fans not only enjoy the aesthetics of their custom cards but also navigate their financial transactions with ease.
In summary, Nudge's innovative "My Hanao Card" showcases how financial products can align with fan culture and personal engagement, creating a novel and meaningful experience for fans. As Nudge continues expanding its offerings, they firmly believe in using technology to enhance the connection between fans and their favorites, establishing a new standard for what it means to engage in fan culture through finance.
Topics Consumer Products & Retail）
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