Revamping North Dakota's Image: The New 'Hello ND' Campaign for 2025

North Dakota's 2025 'Hello ND' Campaign: A Fresh Take on Tourism

The state of North Dakota is making waves with the launch of its revitalized 'Hello ND' marketing campaign for 2025. Led by Governor Kelly Armstrong and North Dakota Tourism, this campaign embodies a modern approach designed to captivate today's travelers, particularly those seeking authentic experiences and meaningful adventures.

A Focus on Authenticity and Community

Unlike traditional tourism advertising, the 'Hello ND' campaign places a strong emphasis on authenticity. Utilizing unscripted video footage filmed in 15 diverse locations across the state, the campaign highlights genuine, in-the-moment testimonials from locals and visitors alike. This approach aims to showcase the warmth and friendliness of North Dakota's communities, inviting potential tourists to experience the state’s legendary hospitality for themselves.

Sara Otte Coleman, the Tourism and Marketing Director, explains, “What sets North Dakota apart is the authenticity and genuine spirit of our people, and the 2025 'Hello' campaign captures this perfectly. Through unscripted interactions and breathtaking visuals, including sweeping aerial views, the campaign extends a warm invitation to experience our great state.”

Stunning Visuals and Local Experiences

The campaign is not only about words; it employs stunning visual storytelling to highlight the scenic beauty of North Dakota. From rolling prairies to picturesque lakes, the aerial shots captured in the campaign serve as a breathtaking introduction to the state's unique landscapes. These visuals are a critical component, inviting viewers directly into the experiences that await them.

Governor Armstrong emphasizes the importance of such campaigns, noting, “Effective tourism marketing not only attracts visitors but also plays a vital role in broader economic development by enhancing North Dakota's image as a great place to live, work, and do business.” This reflects a dual purpose: to draw tourists while also promoting the state as a favorable environment for business and community growth.

New Travel Guides Highlight Opportunities

In addition to eye-catching advertisements, North Dakota Tourism has introduced two official guide publications: the 2025 Travel Guide and the 2025 Hunting and Fishing Guide. The Travel Guide is designed to inspire visitors, featuring easy-to-navigate information and breathtaking imagery to encourage exploration of North Dakota’s rich history, culture, and abundant outdoor adventures.

Furthermore, the expanded itineraries featured in these guides cover more than 250 communities, providing travelers with the resources needed for longer, immersive trips. Whether it's fishing, hiking, or simply soaking in local culture, these guides serve as crucial tools for planning an unforgettable journey.

Building on Previous Success

The new 'Hello ND' campaign builds upon the success of last year's initiatives, which generated over 438 million impressions and a noteworthy 30% increase in web traffic. As tourism numbers continue to rise, the 2025 campaign aims for broader outreach through various channels, including digital advertising, social media interactions, outdoor television, and sponsorships.

To help potential visitors plan their trips effectively, the North Dakota Tourism website offers a wealth of information, including downloadable guides and maps to navigate the state’s attractions conveniently. For those eager to explore North Dakota's offerings, these resources are invaluable. The campaign’s focus not only highlights the beauty and opportunities available in North Dakota but also embraces the growing trend towards slow, immersive travel—a departure from hurried tourism, favoring deeper connections to the destinations and communities.

Connect with North Dakota Tourism

Those interested in discovering more about North Dakota Tourism can follow their social media channels, including Facebook, Instagram, and X (formerly Twitter), for tips and ideas on year-round activities and attractions. For further details on planning a trip and exploring the 2025 tourism campaign, visitors can navigate to North Dakota’s official tourism website.

As North Dakota positions itself as a premier travel destination, the 2025 'Hello ND' campaign signifies a compelling message: the state is not just a place to visit, but a welcoming community waiting to be explored.