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The Groundbreaking tsuita Bulb: A Light in the Dark

In an era where power outages have become a frequent concern, especially in regions prone to natural disasters, the need for reliable lighting sources remains paramount. TONICHI, a forward-thinking company based in Koto, Tokyo, has risen to the challenge by launching the 'tsuita' bulb, an innovative lighting solution set to make waves in the market.

On April 22, 2023, TONICHI announced the availability of its E17 base bulb, 'coconimo tsuita', on the popular online shopping platform, Rakuten's T-box. This new lighting device caters to ever-growing consumer requests for a bulb that not only functions as standard lighting during regular use but also has the capability to provide illumination during an unexpected power outage.

The Birth of tsuita

The concept of the 'tsuita' bulb was inspired by a poignant experience of a TONICHI engineer who participated in volunteer work in Miyagi Prefecture, Japan, shortly after the Great East Japan Earthquake. Witnessing firsthand the distress caused by sudden blackouts, the engineer recognized the importance of having consistent and reliable lighting for safe evacuations and responses in emergencies. This realization sparked the journey of developing the 'tsuita' bulb.

After two years of dedicated research and development, the product was finally completed in 2021, launching with the help of a successful crowdfunding campaign. Since then, 'tsuita' has become a revolutionary product, reshaping the conventional belief that power outages equate to darkness. It has garnered extensive media coverage and a strong presence on social networking sites, leading to sales surpassing 200,000 units—an impressive milestone, marking its success as a consumer favorite.

Key Features of 'coconimo tsuita'

The 'coconimo tsuita' bulb, specifically designed for E17 sockets, is easy to install and does not require any complicated constructions or high costs to ensure emergency power supply. Simply replace your existing bulb with 'tsuita', and enjoy an enhanced sense of security in your home.

Equipped with a built-in 400mAh lithium-ion battery, this intelligent bulb is capable of illuminating your space for up to two hours during a power outage. One notable feature is its versatility; when detached from the socket, users can utilize it as a portable flashlight, providing light wherever needed. After the electricity returns, the bulb automatically begins recharging, ensuring it’s ready for the next potential outage.

Practicality and Peace of Mind

In a world full of uncertainties, preparing for emergencies is a necessity, and the 'tsuita' bulb is a small yet significant step towards ensuring safety in your household. It is not just a practical addition to your home but also an ideal gift for your loved ones, including parents or friends who might benefit from this innovative lighting solution.

The 'tsuita' series also includes several other options like the E26 models and the ceiling light 'Amaterasu tsuita,' further expanding its offerings to cater to diverse consumer needs.

Conclusion

With its combination of reliable performance and user-friendly design, the 'tsuita' bulb is not just a product but a companion during emergency situations. As power outages become more unpredictable, investing in a reliable light source like 'tsuita' is essential for peace of mind and safety. Check out TONICHI's latest offering via Rakuten's T-box and illuminate your life, even in the darkest moments.