#Japan #Shiga #Heiwado #Hikone #AjinomotoAGF

A Shared Commitment to Sustainability at the 24th National Disabled Sports Festival

From October 25 to 27, 2025, Shiga Prefecture will host the 24th National Disabled Sports Festival. This event aims to promote inclusivity while fostering awareness about sustainability and environmental responsibility. In line with this commitment, Ajinomoto AGF, under the leadership of its President, Kenji Shimamoto, will collaborate with Heiwado, headed by CEO Masatsugu Hiramatsu, to set up an innovative booth titled "Let's Start Plastic Challenge with Your Own Bottle! Water Stand."

This booth will align with Shiga Prefecture's ongoing efforts to reduce plastic waste through the "Shiga Plastic Challenge Project," which encourages the use of plastic alternatives and the practice of bringing personal water bottles. This initiative reflects a significant lifestyle change aimed at combating plastic pollution and promoting reusable products.

Heiwado actively supports waste reduction and resource recycling, making it an ideal partner for this initiative. By participating in the project, Heiwado has taken measures such as distributing eco-friendly cutlery and re-evaluating the use of food trays, reinforcing their commitment to sustainability.

Ajinomoto AGF has also taken significant steps in this direction, having reduced its plastic usage by approximately 88%. They offer a convenient, eco-friendly stick-type drink series called "Blendy® My Bottle Stick," which easily dissolves in water, encouraging attendees to adopt reusable practices. The booth will allow visitors to experience practical ways to reduce plastic dependency while enjoying refreshing drinks.

Event Highlights

Booth Details

• - Event Dates: October 25-27, 2025
• - Location: Heiwado HATO Stadium, Omotenashi SHIGA Area (3028 Matsubara-cho, Hikone City, Shiga Prefecture)
• - Access: Approximately a 20-minute walk from JR and Omihachiman Railway Hikone Station. Please note that private cars and buses are not allowed to the venue.
• - Entry Fee: Free

Special Offer

Visitors who bring their personal water bottles will receive a sample pack of two "Blendy® My Bottle Sticks." They can create their drinks using the water server within the booth or throughout the venue for hydration during the event.

Cautionary Notes

• - Sample packs may contain two of the following flavors: "Refreshing Lemon & Vitamin C," "Refreshing Acerola & Vitamin C," "Soothing Blend Tea Variants," and "Fragrant Green Tea."
• - Visitors with allergies should inform the staff at the reception upon arrival.
• - Those needing assistance are encouraged to bring a companion for support.

About the National Disabled Sports Festival

This festival is a significant sporting event held immediately after the National Sports Festival. It features formal competitions across seven individual sports and team events, where teams compete against each other representing their respective prefectures or designated cities. Additionally, the festival includes several open competitions.

About Heiwado

Founded in 1957 in Hikone City, Shiga Prefecture, Heiwado operates supermarkets, including "Al Plaza" and "Friend Mart," across the Kansai, Hokuriku, and Tokai regions. As a local enterprise, Heiwado serves as the naming rights partner for the Heiwado HATO Stadium, the main venue for the National Sports Festival, and continues to support both national sporting events as a JAPANGAMES partner (SHIGA) and an official supplier.

Discover Blendy® My Bottle Stick

The "Blendy® My Bottle Stick" series allows you to enjoy beverages effortlessly. With diverse flavors to match your mood, it's perfect for daily refreshment, contributing to an eco-friendly and smart lifestyle.

For inquiries regarding products, please contact Ajinomoto AGF Customer Service at 0120-17-8651.