Two Dynamic Women Join AMPLIFY to Transform Legal Marketing Across the United States

Two Dynamic Women Join AMPLIFY to Transform Legal Marketing Across the United States



In a remarkable development, AMPLIFY, a leading boutique legal marketing agency recognized for its innovative approach and strategic storytelling, recently announced the addition of two exceptional women to its national sales team: Jenna King and Cynthia Becht. Both of these seasoned professionals come equipped with extensive backgrounds in legal marketing, client development, and community service, exemplifying the agency's commitment to a people-first ethos in every aspect of its mission.

Meet Cynthia Becht: A Champion of Trust and Transparency


Cynthia Becht, based in New Jersey, comes with over two decades of experience supporting law firms through strategic marketing solutions that emphasize trust and transparency. Before her venture into legal marketing, Cynthia launched and successfully ran two women's clothing boutiques, which honed her skills in client engagement and service.

Transitioning into the legal field, she took on senior roles at prominent companies like Yellowbook, ATT Interactive, and FindLaw, a division of Thomson Reuters. Known for her candidness and relationship-focused approach, Cynthia believes in service at every level — both professionally and personally.

Outside of her impressive career, she maintains a vibrant personal life filled with long-distance running, yoga, and creative pursuits like performance art and photography. These hobbies reflect her profound appreciation for connection and self-expression. Moreover, Cynthia dedicates her weekends to volunteer work at the Jersey Shore Rescue Mission and Trinity Church, where she assists individuals experiencing homelessness. "Giving back is not just an activity for me; it's integral to my identity," she asserts. This commitment to service perfectly aligns with her role at AMPLIFY, where she hopes to bring a sense of purpose to every client interaction.

Introducing Jenna King: A Trailblazer in Legal Marketing


Jenna King joins the AMPLIFY team from California’s Bay Area, bringing over 28 years of rich experience in legal marketing and technology. With a background as a telecom entrepreneur, Jenna built a multi-location business before pivoting to the legal industry. Since then, she has generated an astounding $216 million in revenue for law firms through data-driven strategies and high-conversion solutions.

Her experience with industry giants like Thomson Reuters and Xerox has equipped her with the skills necessary to create effective, scalable marketing solutions that allow attorneys to focus on what they excel at—winning cases.

As a proud mother of two teenage boys, one aspiring for a future in criminal justice and the other interested in military law, Jenna skillfully balances a hectic career with coaching soccer and partaking in outdoor adventures like scuba diving, surfing, and hiking. Furthermore, Jenna is the founder of a nonprofit organization aimed at providing housing and legal aid to homeless individuals, once again highlighting her profound commitment to community impact.

A Shared Vision


Matthew Salvato, CEO of AMPLIFY, expressed his enthusiasm for bringing Jenna and Cynthia on board: "We are thrilled to welcome these two dynamic women to our team. They encapsulate what sets AMPLIFY apart — deep legal marketing experience, unparalleled client support, and a passionate commitment to helping law firms grow with purpose."

About AMPLIFY


Based in various locations including Miami, New York, New Jersey, Scottsdale, San Francisco, Minneapolis, and Montreal, AMPLIFY aims to reshape the narrative surrounding legal brands. By focusing on strategic storytelling and targeted outreach, AMPLIFY empowers law firms to connect effectively with their ideal clients in a competitive market. For more information about their services, visit AMPLIFY for Lawyers.

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