Ad Trading Summit Tokyo 2026: Insights into Digital Advertising Evolution

Ad Trading Summit Tokyo 2026: The Future of Digital Advertising

The Ad Trading Summit (ATS) Tokyo is gearing up for its 2026 edition, scheduled for November 20 at the prestigious Sheraton Miyako Hotel in Tokyo. Organized by Seed Planning's subsidiary Digital Infact, this global event promises a day rich with insights on digital advertising trends and implications of cutting-edge technologies such as AI.

The summit will feature esteemed speakers from the forefront of the industry, including prominent figures like Tsuyoshi Sugihara, co-representative of the Advertisers and Publishers Transparency Initiative (APTI) and founder of Atara Inc. Sugihara’s extensive background includes vital roles in major companies like KDDI and Google Japan, as well as launching YouTube’s ad sales operations in Japan. His insight into the rapidly changing digital landscape will serve as a critical resource for attendees aiming to navigate the evolving marketplace.

Alongside Sugihara, Hiroshi Hayashi, vice-secretary-general of the Japan Advertisers Association, will take on the role of master of ceremonies for the third consecutive year. Hayashi brings a wealth of research experience focusing on digital marketing communications, serving over 300 member organizations, and advocating for a healthy ecosystem in the advertising industry. His commitment to building a comprehensive business framework that embraces all stakeholders is indispensable for fostering transparency and ethical practices in advertising.

Event Details

- Date: November 20, 2026
- Time: 9:30 AM to 7:15 PM
- Location: B2F, Sheraton Miyako Hotel, Tokyo
- Capacity: 500 attendees
- Tickets: Pre-registration required with early-bird pricing until July 31, 2026. Tickets can be purchased through ExchangeWire's ATS site.

Agenda Overview

The agenda will kick off with an opening address followed by a series of presentations and panel discussions featuring leading experts discussing topics relevant to the future of advertising. Key discussion themes include: