Pepsi Kicks Off Knicks Season with Limited-Edition Cans and Exciting Sweepstakes

Pepsi Kicks Off Knicks Season with Exciting Campaign

As the anticipation builds for the upcoming 2026-27 NBA season, Pepsi is gearing up to celebrate the New York Knicks' remarkable championship run with a campaign that embodies the spirit of the team and its dedicated fans. Dubbed "Champions Deserve Pepsi," this initiative showcases limited-edition Pepsi products and offers fans a unique chance to win exclusive Knicks tickets, all while honoring the unforgettable journey of the team towards the championship.

The Launch of a Fan-Focused Celebration

Starting October 5, Pepsi is rolling out a variety of limited-edition beverage containers in the Tri-State area, including a commemorative 16 oz PEPSI® x Knicks Championship can and special 20 oz PEPSI® and PEPSI® Zero Sugar x Knicks bottles. These items will be available at selected retailers, bringing the flavor of the championship directly to fans who fueled the team's success.

Not only will fans get their hands on these exclusive items, but Pepsi has introduced a fun aspect to the campaign: a chance to win Knicks tickets. By scanning a QR code found at points of sale, fans can participate in a sweepstakes that will award tickets to a select number of winners, allowing them to experience the thrill of the game live at Madison Square Garden.

A Legendary Partnership

At the campaign's heart is Knicks legend John Starks, who surprised dedicated fans with a preview of the limited-edition cans inside the Knicks’ locker room. His involvement signifies a deeper connection between Pepsi, the Knicks, and their fanbase. Starks expressed his enthusiasm, saying, “Once a Knick, always a Knick, but the real honor is being part of this fan base for life. New York fans bring an energy you can’t find anywhere else.” His words reflect the passion that Pepsi aims to celebrate through this campaign.

Bringing Fandom to the Forefront

Continuing the momentum from last season, Pepsi previously put Knicks fans front and center through various initiatives. The "Knicks Fans Deserve Pepsi" scavenger hunt highlighted fan support during playoff runs and converted photos of enthusiastic fans into digital billboards across the city. As the season approaches, the new campaign will reinvigorate that connection by placing their faces back on billboards in NYC, reminding supporters of the shared journey.

Gustavo Reyna, VP of Marketing at Pepsi, noted that the campaign was truly inspired by the fans, stating, “Every step of the way, we’ve seen how they were showing up for the Knicks and found new ways to show up for them.” This commitment to enhancing the fan experience highlights how Pepsi is continuously innovating to celebrate its partnership with the Knicks.

A Legacy of Support

As the official soft drink partner of Madison Square Garden since 2018, Pepsi has been a steadfast supporter of the Knicks. The collaborative spirit of this partnership is evident through exciting initiatives that elevate game days for fans. The sweepstakes program will reward 94 fans—a nod to the number of points scored in the pivotal Game 5 that secured the Knicks’ championship—providing one fan for every winning point an exclusive chance to be part of the live game experience.

Looking Ahead

Pepsi’s "Champions Deserve Pepsi" campaign is not just a catchy slogan; it’s a celebration of a championship team and their dedicated fans, reinforcing the message that together they can achieve greatness. With limited-edition products hitting the shelves and the chance for fans to win tickets to see their team in action, the excitement surrounding the Knicks' new season is palpable. As the launch day arrives, Pepsi is ready to quench the thirst of Knicks fandom and unite their passion for the game in truly unforgettable ways.

What lies ahead for the Knicks this season is still a story waiting to be written, but with Pepsi’s support, one thing is for certain: the journey will be exhilarating for both the team and its fans, who deserve nothing less than a front-row seat to history in the making.