Scott Throneberry Appointed Executive Vice President at Guaranteed Rate Affinity to Propel Growth

Guaranteed Rate Affinity Welcomes Scott Throneberry as New EVP

In a significant personnel change, Guaranteed Rate Affinity, a prominent player in the mortgage industry, has announced the appointment of Scott Throneberry as its new Executive Vice President. This strategic decision comes as the company aims to strengthen its position in the market and enhance its growth trajectory.

Background on Scott Throneberry

Scott is not a newcomer to the organization; he has been with Guaranteed Rate Affinity since its establishment in 2017. With nearly three decades of experience in the mortgage sector, his knowledge and skills will be instrumental in guiding the company into an exciting new chapter. Prior to this new role, Scott held the position of Senior Vice President and divisional manager for the Western U.S., where he focused on driving results and managing operations effectively.

A Vision for Growth

As he steps into the Executive Vice President role, Scott's primary responsibility will be to oversee the recruitment of high-performing loan officers. He acknowledges that cultivating the right talent is key to achieving their business goals. Moreover, Scott emphasizes elevating the existing workforce by fostering a culture that embraces technology, innovative marketing techniques, and a commitment to customer service.

In an interview, Scott shared his enthusiasm: "I’m excited to step into this new role as EVP to help shape the future of Guaranteed Rate Affinity. We’re committed to building a team of loan officers who align with our core values and deliver the best service to our clients and partners. As we continue to grow, we’re looking forward to bringing on top-tier talent who share our dedication to excellence."

Enhancing Collaboration

Scott also aims to enhance collaboration between Guaranteed Rate Affinity’s loan officers and Coldwell Banker agents. This initiative includes joint events and initiatives designed to streamline operations and maximize efficiency. The synergy between all involved parties is anticipated to lead to improved client experiences and more successful business transactions.

Industry Support and Market Readiness

Dave Dickey, President of Guaranteed Rate Affinity, commented on Scott’s appointment, stating, "With Scott in this new national role and our proven platform, we are poised for significant growth in 2025. His exceptional leadership and deep passion for the mortgage industry make him an invaluable asset to our organization."

The leadership transition comes at a time when the mortgage industry continues to evolve in response to changing market conditions and customer expectations. With a focus on building strong teams and harnessing modern technology, Guaranteed Rate Affinity strives to improve its offerings and ensure a smoother experience for homebuyers.

About Guaranteed Rate Affinity

Guaranteed Rate Affinity operates as a joint venture between Guaranteed Rate, Inc. and Anywhere Integrated Services. Since its inception, it has funded over $100 billion in loans, becoming a trusted name in mortgage services. Their clients include new homebuyers and seasoned investors alike who are looking for swift loan approvals and tailored mortgage solutions.

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As Guaranteed Rate Affinity forges ahead into 2025, all eyes are on Scott Throneberry to lead the charge and cement their reputation as an industry frontrunner.
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