Guilty Indulgence Night: Tenkaippin Launches Heavy Beer Club

Guilty Indulgence Night: The Birth of the Heavy Beer Club

Tenkaippin, a renowned ramen chain originating from Kyoto with its rich and flavorful broth, has taken a bold step into the realm of pairing hearty ramen with beer. On July 22, 2025, the company held the exciting kickoff event for its new initiative, the “Heavy Beer Club,” at the Tenkaippin Nakano location. This unique club aims to enhance the everyday experience of enjoying ramen by transforming it into a special occasion, aptly named “Guilty Indulgence Night.”

Heavy Beer Club Logo

A Taste of Culinary Fusion

The event was adorned with lanterns to mimic a festival atmosphere, making it feel like a vibrant food stall. Attendees were treated with original coasters and fans as memorabilia of the night, encouraging mingling among fellow ramen and beer lovers.

The passionate foundation behind the Heavy Beer Club is to create a fusion experience where ramen and beer share the spotlight, turning an ordinary meal into a celebration of flavors and connections. Tenkaippin aims to engage directly with its loyal customers, fostering a community around shared interests.

Event Highlights

Unlimited Beer Experience

On the day of the event, participants enjoyed the special offer of unlimited Asahi Super Dry draft beer. The refreshing brews received rave reviews, making it a hit among the attendees.

Ramen and Beer Pairing Experience

A key feature of the night was the opportunity to pair four distinct beers with Tenkaippin’s signature rich ramen:

- Asahi Super Dry
- Maruefu
- Kuro Nama
- Peroni
- Jukusen Premium

Participants savored the flavors and chose their favorite pairing through voting, with Jukusen Premium emerging as the top preference. The activity created a delightful exploration of taste, enriching the experience of enjoying both ramen and beer.

Snack Champion Challenge

To add excitement, guests participated in the “Snack Champion Challenge.” Three beer-friendly snacks were taste-tested:

- Sauce Wontons
- Deep-fried Chicken with Pickled Ginger Tartare
- Mapo Hormone

With a lively vote, Mapo Hormone claimed victory as the favored snack of the evening that perfectly complemented the beers.

Mini Games and Prizes

To keep the festivities lively, the day included mini-games like lucky draws and janken (rock-paper-scissors) contests. Participants won exclusive Tenkaippin merchandise such as logo mugs, towels, measuring cups, and staff T-shirts. The excitement and camaraderie during these games were palpable.

Words from the Participants

A wealth of positive feedback flooded in from attendees after the event. Many expressed gratitude, sharing their enjoyment of spending a delightful evening surrounded by fellow Tenkaippin enthusiasts, relishing delicious beer and food.

One participant highlighted their joy at reconnecting with their love for Tenkaippin: “I finally stepped away from parenting for a moment and immersed myself in my passion for Tenkaippin. That was such a wonderful time! Thank you for inviting me!”

Another shared, “It was fantastic! Thank you! The food was delicious, and I loved every moment spent enjoying my favorite ramen and beer. I can’t wait to join again, although I may have overindulged!”

Furthermore, there were sentiments of relief and elation from fans who had awaited this moment for years: “For 20 years, I felt alone as a rich ramen fan. Now I’ve finally met others! Let’s gather more fans!”

About Tenkaippin Foods Co., Ltd.

Tenkaippin Foods Corporation operates the beloved ramen chain known for its unique and exceptional “rich” broth. Since its inception in 1971 by founder Tsutomu Kimura with a street ramen stall in Kyoto, it has evolved into a nationwide brand. Currently based in Otsu, Shiga Prefecture, the company offers its delicious bowls through company-operated and franchise locations, ensuring customers enjoy an unforgettable bowl of ramen.

For more information, visit Tenkaippin Official Website.