#Japan #Shinjuku #POCHI #Premium Dog Food #Unagi Sushi

POCHI Introduces Seasonal Unagi Flavored Chakin Sushi

Starting June 26, premium pet food manufacturer POCHI (operated by Marketing Partner Co., Ltd.) will debut a seasonal delicacy inspired by the traditional Japanese practice of eating unagi during the summer. This limited-time offering, named "Unagi Flavored Chakin Sushi," aims to promote a healthy and energetic summer for dogs. The dish cleverly wraps unagi-flavored rice with a layer of egg, embodying the sentiment of wishing for dogs' good health during the summer season.

Seasonal Significance

The tradition of consuming foods that start with the character 'u' to avoid summer fatigue has deep roots in Japan. The upcoming Day of the Ox, a day associated with eating unagi, falls on July 26 in 2026. POCHI's new product aligns perfectly with this cultural significance, as it carries the hope that dogs remain healthy and spirited throughout the summer months.

The process includes mixing rice with matsuna (Japanese mustard spinach), sesame seeds, and unagi powder, followed by wrapping it all in a fluffy layer of egg. It's a culinary treat designed to stimulate your dog's appetite. The product is priced at 990 yen (tax included) with an additional charge for cold delivery.

Discovering POCHI

Founded in 1998, POCHI has always focused on creating happiness for pets and maintaining stringent standards for product quality. With the proliferation of pet food information that often contains inaccuracies, POCHI made it its mission to ensure that only well-researched, high-quality products reached their customers.

Initially starting as a catalog for carefully curated pet products from around the world, POCHI later transitioned to an e-commerce platform specializing in dog food. The brand's philosophy revolves around understanding dog owners' needs and providing comprehensive nutritional information about its offerings. Their catalog includes detailed descriptions, nutritional content, and how-to-use guides for each product, establishing transparency and trust with their customers.

Emphasizing Nutrition and Variety

In response to the ever-evolving needs of pet owners, POCHI expanded its product line to include original complete nutritional meals. This series, titled "POCHI The Dog Food," launched in 2016, allows owners to customize their dogs' meals with various toppings tailored to individual preferences.

In 2020, they also introduced senior dog food specifically designed for dogs aged three and up, called "POCHI The Dog Food Aging Care Series." As of 2023, POCHI has ventured into therapeutic diets, with the recent releases of their super premium dietary meals aimed at supporting kidney health and digestive care.

POCHI’s commitment to quality has continuously grown over the past two decades. They've recently partnered with the magazine 'RETRIEVER' to create a new line of nutritious options that meet large breed dogs’ specific dietary needs. Their ongoing aim is to provide dogs with the absolute best nutritional products available, ensuring that owners feel confident about the food they feed their pets.

First-Time Customer Offers

For those looking to try POCHI for the first time, they offer the Hajimete BOX, a unique trial set at a remarkable discount of 62.8%. It's designed to make it easy for newcomers to experience the quality of POCHI without the fear of commitment. This limited set includes a variety of items, and customers only have to pay for shipping, which is free on initial orders (excluding Okinawa and remote islands).

To explore this option, visit POCHI Hajimete BOX.

As POCHI continues to celebrate the joy of dogs through high-quality food and thoughtful offerings, they remain deeply rooted in the ideals that define their origin—the pursuit of genuine happiness for our canine friends.