Discovering Onomichi: A Special Feature on Hiro Nobuto's Journey

A unique web feature titled "Hiro Nobuto Goes to Onomichi" has kicked off by Machikado Creative, following the launch on April 25. The project is spearheaded by Machikado Co., Ltd., located in Chuo Ward, Tokyo, under the leadership of President Yasunobu Tanaka. This initiative is part of a broader effort to highlight the picturesque coastal city of Onomichi, located in Hiroshima Prefecture, Japan.

This special web section can be accessed via Machikado Creative's official page. It is a collaboration with Hiro Nobuto Co., Ltd., a group company focused on culinary experiences. A dedicated team of four staff members from Hiro Nobuto visited Onomichi to cover various aspects of the city's charm, resulting in a series of engaging content available on the site.

Currently, the feature includes five unique pieces and a contribution from Yasunobu Tanaka to the Onomichi Fish Store site. Following the initial release, more articles are planned to be published from May 16 onward, providing deeper insights into the culture and attractions of Onomichi.

Background of the Project

The inspiration behind this feature came from Onomichi's Fish Store, which specializes in producing and selling a delicious easy-to-make dish called "Nametake-chan Rice with Natural Sea Bream from Onomichi." They approached us with the idea of creating content that would highlight local seafood, in particular, the natural sea bream, while also showcasing the beauty of the Onomichi region.

In February 2022, Tanaka conducted a solo research trip to Onomichi. Following this, in March 2025, he, along with colleagues Go Ueda, Honoka Kano, and Tsubasa Hirose, spent four days exploring the city. Each team member documented their experiences, shedding light on the local culture and their delightful encounters.

Here are some highlights of the open content currently available:

Daily Diary of Onomichi

Navigating through their three-night, four-day trip, Honoka Kano compiled a daily journal filled with captivating photos and videos. This diary captures an entertaining overview of their travel experiences, making it easy for readers to embrace the journey virtually.

Real-time Updates

During their trip from March 4 to 7, real-time updates were posted online, allowing readers to feel the excitement of the adventure as it unfolded. By starting from the beginning, one can relive the journey and appreciate the spontaneity that comes with travel.

Places to Stay and Enjoy

Visitors can learn more about their accommodations and the captivating tourist destinations they visited during the trip. This segment is packed with photos and essential information like access routes for each location.

Delicacies of Onomichi

This section highlights the culinary experiences enjoyed during the research trip. It features a variety of images and descriptions of recommended dining spots, cafes, snacks, and local souvenirs that visitors can explore while in Onomichi.

Reader Giveaway Campaign

In conjunction with this feature, a reader giveaway campaign is underway. Five lucky winners will be drawn to receive "Nametake-chan Rice with Natural Sea Bream from Onomichi." Additionally, other regional souvenirs will be available as prizes. For more details on entering the giveaway, please visit here.

Future Content Preview

Looking ahead, additional content is in the pipeline for future release, including:

- A digest video of the research trip
- A reflective column by Yasunobu Tanaka about the March trip
- Photo essays by Go Ueda
- An essay on the sea around Onomichi by Tsubasa Hirose
- A concluding essay from Tsubasa Hirose

These updates will gradually be posted starting May 16.

About Machikado Co., Ltd.

With a commitment to incorporating creativity into everyday life, Machikado Co., Ltd., operates a web magazine alongside diverse services in advertising and creative production. For those interested in promoting local initiatives and products, the company is open to inquiries regarding interviews, writing, photography, design, and more.

For more information about Machikado Co., Ltd., visit their website.