AI CROSS Launches AI Support Program for the Real Estate Sector

AI CROSS Launches AI Support for Real Estate

As of April 9, 2026, AI CROSS Inc., led by CEO Noriko Harada and based in Minato, Tokyo, will launch an innovative support program utilizing generative AI targeted at the real estate industry. This new initiative marks a significant collaboration with Ascot Co., a prominent player in the real estate sector based in Shibuya, Tokyo, chaired by Takashi Nakabayashi.

The Need for AI Integration in Real Estate

The real estate industry faces numerous challenges, particularly in areas such as property financial analysis, development of investment committee reports, and the management of inventory assets. Despite the progress in adopting generative AI and AI agent tools, the integration of these technologies into daily operations remains a hurdle. For many firms, it is essential not only to identify viable and practical use cases but also to enhance overall AI literacy across the organization. This need for effective integration has become a key issue across the industry.

AI CROSS aims to bridge this gap through its extensive experience supporting various industries in applying generative AI solutions through seminars, training sessions, and advisory roles. By leveraging a deep understanding of AI tools like Claude and Gemini, AI CROSS is equipped to offer practical, hands-on support for real estate organizations.

Strategic Approach to Support

The support initiative for Ascot Co. is built around several strategic pillars:

1. Emphasis on Quick Wins: Beginning with accessible demonstrations and practical use cases to cultivate user interest and confidence.
2. Co-Creation of Practical Use Cases: Collaboratively developing specific applications for generative AI using tools like Gemini and Claude that align with business operations.
3. Sustained Support for Implementation: Combining advisory services and continuous support to foster a secure environment where AI can be utilized effectively.

Insights from Leadership

Takashi Nakabayashi, Chairman of Ascot Co.

In comments on the partnership, Nakabayashi stated, "We believe the potential for generative AI in our extensive range of real estate activities—including planning, development, sales, and management—is vast. Our strategy focuses not just on enhancing operational efficiency but also on adapting quickly to market changes and increasing visibility into our business situation to elevate our services to higher value. With the partnership of AI CROSS, we are committed to swiftly tackling these challenges."

Masaki Kikukawa, AI Evangelist, AI CROSS

Further emphasizing the transformative potential of generative AI, Kikukawa noted, "The real estate business has accumulated significant time and knowledge necessary for gathering, organizing, and acting on data. I believe that viewing generative AI not just as a tool but as a redesign of business processes itself can lead to meaningful changes. Throughout my advisory role, I prioritize enabling leadership and each team member to feel a tangible difference in their work. We’ll accumulate small victories within everyday operations and set up a solid foundation for organizational use, ultimately guiding them toward self-sufficiency. This pathway is, in my opinion, the shortest route to lasting adoption. I am deeply concerned that disparities in AI adoption directly equate to disparities in business management. The real estate sector has significant opportunities for operational transformation through AI, which will greatly impact future competitiveness. I aim to build a leading model in the industry alongside Ascot."

Future Outlook

AI CROSS positions this collaboration with Ascot Co. as a pioneering model for implementing generative AI in the real estate industry. The lessons learned and use cases developed through this advisory program will be systematically organized to promote AI integration across the sector.

About AI CROSS Inc.

Founded in March 2015 and publicly listed on the Tokyo Stock Exchange Growth Market in 2019, AI CROSS Inc. is dedicated to enhancing operational efficiency and productivity through technology. Its primary services include SMS and RCS messaging, predictive AI analytics, and support for generative AI implementation, all under the motto "Smart Work, Smart Life."

For more information, visit AI CROSS.