#Japan #Tokyo #Hajime Construction #Residential Homes #Brand Site

Hajime Construction's Brand Site Renovation

Hajime Construction Co., Ltd., a key company within the Iida Group Holdings, has officially unveiled its renewed brand site dedicated to its primary business of residential homes, effective March 2, 2026. The redesign aims to provide potential homeowners with clearer insights into available properties, ensuring they can find a living space that best suits their needs. You can explore the new site here: Hajime Construction Brand Site.

Addressing Modern Housing Selection Needs

In recent years, the market for residential homes has evolved significantly. Buyers are now considering multiple factors beyond just price and location, such as housing performance, future livability, and post-purchase support. However, navigating the vast amount of housing information can be challenging due to the uniqueness of each property, often leading to frustration and confusion for potential buyers.

In response to these challenges, Hajime Construction implemented this brand site refurbishment, with the goal of facilitating a smoother first step in the home selection journey. This renovation goes beyond just listing properties; it effectively communicates the company's philosophy towards home construction, the design's attention to household efficiency, and the distinctions in housing performance, enabling customers to make informed decisions confidently.

Key Features of the Renovated Site

1. Streamlined Product Display:
The product lineup for residential homes has been reorganized and made visually clear, allowing users to intuitively grasp the features and concepts of each property type. Customers can easily compare differences in performance, specifications, and designs, thereby allowing them to select homes that align closely with their lifestyle.

2. Clear Communication of Housing Quality and Performance:
Since April 2022, Hajime Construction's residential properties have standardized the acquisition of the highest grade certification in six categories under the housing performance display system. Furthermore, starting from August 2024, they will also commence the supply of properties that comply with the long-term excellent housing certification system. The revamped site showcases Hajime Construction's dedication to performance and quality, presenting information in an easily digestible format for those without specialized knowledge.

3. Enhanced UI/UX for Efficient Information Discovery:
The organization and flow of information on the site have been critically reviewed to ensure users can effortlessly navigate to the information they desire. The updated site is designed to be intuitive for both first-time buyers and those in the comparison phase of their home search, thereby improving overall user experience.

A Commitment to Transparency and Customer Support

Hajime Construction is committed to continuing to leverage its extensive experience and success in the residential housing sector. By focusing on clear and accessible information, the company aims to enhance the home-buying experience, creating a supportive environment in which customers can confidently consider their homeownership options.

Company Overview

• - Name: Hajime Construction Co., Ltd.
• - CEO: Tadami Horiguchi
• - Headquarters: 2-25-5 Nishiikebukuro, Toshima-ku, Tokyo, 171-0022, Japan
• - Established: February 13, 1967
• - Capital: 3.298 billion yen
• - Business Activities: Residential Homes, Condominiums, Custom Homes, Renovations, Asset Solutions.

For more detailed information about their services, visit their respective pages:

• - Completed Houses
• - Condos
• - Custom Homes
• - Renovations
• - Investment Properties
• - Lease-back Plus