Weibo's 2024 ESG Report Highlights Commitment to Sustainability and Social Responsibility

Weibo's 2024 Environmental, Social and Governance Report

Weibo Corporation, recognized as a leading social media platform in China, has officially released its 2024 Environmental, Social, and Governance (ESG) Report. This report emphasizes the company’s ongoing commitment to generating positive societal impacts and enhancing its operational milestones towards sustainable development. Mr. Charles Chao, the Chairman of Weibo, underscored that ESG principles have transitioned from mere philosophies to crucial competitive advantages that reinforce corporate sustainability.

Highlights from Weibo's ESG Report

1. Commitment to Social Welfare and Community Engagement

Weibo has launched an impressive 24,000 public welfare projects via its charity platform, yielding more than 51 million donations amounting to over RMB 760 million. The platform actively supports various causes, including disaster relief, cultural promotion, and rural revitalization. Particularly during emergencies, Weibo has demonstrated its ability to mobilize resources swiftly, establishing a robust response framework that facilitates real-time information sharing and action.

In 2024, Weibo initiated over 1,000 topics linked to rural revitalization that garnered over 20 billion views and stimulated extensive discussions. The platform partners with cultural agencies, celebrities, and organizations to amplify awareness and respect for China's intangible cultural heritage through initiatives like the #Revitalize Intangible Cultural Heritage Plan#.

2. Fostering a Diverse Content Ecosystem

Weibo has made significant strides in enhancing its content ecosystem across 39 verticals, ranging from entertainment to technology. This initiative reflects its dedication to supporting quality content creators and fostering a rich multimedia experience for users. The introduction of audio features in 2024 underscores Weibo's adaptability to user preferences, enabling a broader selection of content delivery.

Additionally, the company has developed its proprietary **