#Japan #Tokyo #SUÉSADA #BRAND JOURNALISM #Editors Bag

Introducing the Editors Bag: A New Collaboration

In an exciting partnership between SUÉSADA, a distinguished women’s fashion brand, and BRAND JOURNALISM, a company dedicated to communicating brand narratives through journalism, a new editors bag has been unveiled. This collaboration reflects the essence of SUÉSADA, emphasizing both aesthetic appeal and practicality tailored for today's editors and creators.

Photographed by Takuya Sogawa, the editors bag aims to meet the evolving needs of modern professionals, combining classic styling with functional elements. With the rise of remote work, there is an increasing necessity for bags that seamlessly integrate into both professional and personal life—this is where the editors bag shines.

About SUÉSADA

Founded in 2017, SUÉSADA has been making waves in the fashion industry with its unique vision brought to life by designer Ryosuke Suedate, who honed his skills in Paris. The brand fuses European style with meticulous attention to detail, promoting a strong and alluring image of women that resonates with a diverse audience, including many male admirers. The craftsmanship involved in creating these pieces is distinctly Japanese, showcasing elegance and quality.

The Editors Bag: A Solution to Modern Needs

The inception of the editors bag stemmed from discussions surrounding the challenges faced by modern editors and content creators. Aki Hayashi, CEO of BRAND JOURNALISM, expressed frustrations over the limitations of typical women's bags, especially in terms of size and practicality. As individuals increasingly carry laptops and tablets, the need for a bag that accommodates these items without compromising on style became evident.

Many bags on the market fall short of satisfying the universal requirements for both genders, revealing a gap that this collaboration seeks to fill. Therefore, the editors bag is designed not only for editors but for anyone engaged in the art of curation, whether through blogs, social media, or traditional journalism.

Ryosuke Suedate was entrusted with the task of bringing this vision to life, resulting in a bag that guarantees durability, style, and functionality, ensuring that users can confidently transition from work to social gatherings without missing a beat. With its generous storage—capable of holding A4 documents, electronics, and daily essentials—the editors bag is designed for smooth accessibility and convenience.

Key Features of the Editors Bag

1. Italian Leather with Japanese Craftsmanship: Made from high-quality Italian leather, the bag is expertly crafted in Japan, ensuring a luxurious feel and resilience, while the texture hides wear and tear beautifully.
2. Gender-Neutral Design: The bag boasts a harmonious blend of soft curves and straight lines, designed to look good on anyone, regardless of age or gender.
3. Copper Metal Accents: Notably featuring copper-colored hardware, the design remains understated yet impactful, adding subtle sophistication.
4. Ample Storage Solutions: Thoughtfully designed compartments cater to the needs of editors, providing pockets for laptops, pens, and documents, making it perfect for on-the-go work.
5. Post-COVID Work Adaptability: The bag’s rise in size allows users to carry essentials for overnight trips or busy workdays, making it an essential companion.

Designers’ Vision

Ryosuke Suedate has shared his excitement about creating a bag that balances modernity with tradition. He believes that it should serve as a reliable partner for those busy navigating both professional and creative spheres. With years invested in perfecting every detail, the editors bag epitomizes functionality and style, serving as a crucial assistant to those constantly on the go.

Aki Hayashi, the CEO of BRAND JOURNALISM, reflects on the inception of this project as stemming from personal experiences, with a desire to upgrade the functionality and quality of bags accessible to anyone engaged in editorial work or creative roles. The editors bag is a perfect blend of aesthetics with practical solutions to everyday challenges.

Product Details

The editors bag made from Italian leather, lined with polyester, is available in classic black. Its dimensions (44 cm wide, 41 cm tall, 31cm x 15 cm depth) and retail price of ¥110,000 plus tax, reflect the high-quality materials and craftsmanship that define the SUÉSADA brand. Pre-orders will begin on April 15, 2025, and products will be shipped in early August of the same year.

To mark this collaboration, a panel discussion and preview event will be held on April 29, 2025, where attendees can see the bag in person and engage in insightful conversations about fashion and functionality. This event is free to attend and welcomes all enthusiasts.

Join us in celebrating this blend of art and utility as the editors bag redefines the tools of the trade in the world of editing and creation.

For more details and to reserve your bag, visit SUÉSADA's official EC site and check their Instagram for updates.