Introducing Yunomi.Matcha: Envisioning a Popular Matcha Stand in Togoshi Ginza

A New Kind of Matcha Experience in Togoshi Ginza

The bustling streets of Togoshi Ginza are about to welcome a new player in the matcha scene. Under the initiative of AprilDream, a project to inspire dreams, Yunomi.Matcha aims to create a vibrant matcha stand where visitors can “taste, learn, and create.”

Located in the Shinagawa ward of Tokyo, this innovative stand will act as a bridge, connecting customers with tea farmers from across Japan. The mission is clear: to offer a refreshing encounter with tea as part of daily life.

Yunomi.Matcha emerges from the legacy of MATCHA LATTE MEDIA, a company that has excelled in exporting high-quality tea sourced directly from farmers throughout Japan to global markets for 13 years. With a commitment to transparency, we're delivering tea that comes with the stories and faces of the farmers behind it.

Our ambition is to develop a bustling matcha stand that will leave visitors eager to return, reminiscent of times when a line forms outside a cafe. Yet, it’s not merely about popularity. The true essence of this venture lies in providing a space where the narratives and dedication of the farmers are encapsulated in every cup of tea.

With this endeavor, we also envision an enchanting element: a cat known as Togoshi Jiro. In busy moments, he might pop up to lend a paw to our team. Though human baristas will provide authentic and meticulous tea-making, this whimsical story adds a touch of charm that embodies our wish to create a beloved establishment within the community.

From the heart of the downtown area of Togoshi Ginza, we aspire to connect tea farmers and tea enthusiasts globally. Yunomi.Matcha aims not only to present Japanese tea as something special but to weave it back into the fabric of everyday culture.

A cup of matcha symbolizes our hope to connect individuals—whether they are sitting across the table or oceans apart. This is our April Dream.

Store Information

- Name: Yunomi.Matcha
- Location: Togoshi Ginza area, Shinagawa, Tokyo
- Opening Date: May 2026
- Concept: Matcha drink stand with a workshop offering hands-on tea-making experiences and tea tastings.