#Japan #Tokyo #BI-SU #Mitsukoshi

Exciting Pop-Up Event for BI-SU at Nihombashi Mitsukoshi

The sustainable cosmetics brand BI-SU (ビース), developed by M Style Japan Co., Ltd., is thrilled to announce its first-ever pop-up store at the prestigious Nihombashi Mitsukoshi Main Store. This highly anticipated event will run from June 3 to June 10, 2025, bringing a unique opportunity for skincare enthusiasts to explore a range of innovative products featuring the extraordinary benefits of genuine swallow's nest.

About the Event

The pop-up will showcase a variety of exclusive items, including the popular BI-SU extract jelly stick and the limited-edition BI-SU16 (consumable swallow's nest). The prized swallow's nest used in these products comes from the species that is 100% natural and sustainably sourced, ensuring high quality and safety for consumers. In addition to these standout products, attendees can expect a full lineup of hair care essentials, lotions, serums, and more, all enriched with the nourishing properties of bird's nest essence. The carefully curated selection is specifically designed to help everyone comfortably navigate the rainy season.

Special Offers

As part of this promotional event, customers who present a coupon through the Mitsukoshi Isetan app and use the MI Card Plus will be eligible for exciting gifts. Specifically, those who spend over 30,000 yen will receive a complimentary BI-SU face mask, available to the first 50 customers.

Event Details

• - Duration: June 3 (Tuesday) to June 10 (Tuesday), 2025
• - Hours: 10:00 AM to 7:00 PM
• - Location: 5th Floor, Relaxing Laboratory, Nihombashi Mitsukoshi Main Store, 1-4-1 Muromachi, Chuo City, Tokyo 103-8001, Japan.
• - More Information: For further details, please visit our special website.

What is BI-SU?

BI-SU is a pioneering brand focused on developing and selling products in the categories of inner care, skincare, and hair care, utilizing 100% natural swallow's nest harvested after the young chicks have fledged. The founder, Mikitaro Inatomi, personally sources the swallow's nests in Malaysia, ensuring that only genuine and safe products reach the market amid a sea of counterfeit goods.

In its mission to promote the incredible benefits of natural swallow's nests globally, BI-SU has established a dedicated research institute for swallow nests in 2017, aiming to elucidate the mechanisms of their advantages. The brand has been at the forefront of innovative research on natural swallow's nests and sialic acid (N-Acetylneuraminic acid). It has significantly invested in revealing the potential of these ingredients through comprehensive studies. In partnership with national universities, research projects commenced in 2021, leading to a successful research presentation in 2022, attended by Malaysia's former prime minister, Mahathir Mohamad.

Company Overview

• - Company: M Style Japan Co., Ltd.
• - Representative: Mikitaro Inatomi
• - Location: 1-20-2 Imaizumi, Chuo-ku, Fukuoka City, Fukuoka 810-0021, Japan.
• - Business Overview: Development and sales of inner care, skincare, and hair care products.
• - Official Website: M Style Japan
• - Brand Website: BI-SU
• - Instagram: BI-SU Official Instagram

We look forward to welcoming you to the pop-up store and introducing you to the unique beauty of BI-SU's products!