Tower Records Enhances Store App with 175% Increase in Monthly Users
Tower Records Store App Revamp
Tower Records has successfully revamped its official store application in collaboration with DearOne, a subsidiary of NTT Docomo, to significantly enhance user engagement. The redesigned app has achieved an astonishing 175% increase in Monthly Active Users (MAU) and a notable 1.4 times increase in Daily Active Users (DAU) within just one and a half years.
Background of the Revamp
The original application faced challenges, such as requiring physical store visits to issue membership cards and the need to actively approach customers to increase loyalty. To address these issues, the renewal aimed to shift the app's focus from merely delivering store information to becoming an essential tool that users would want to utilize regularly. This targeted approach led to the following improvements:
- - Significant Increase in MAU: The app was redesigned to create a seamless experience linking online initiatives and in-store activities, leading to an impressive 175% increase in MAU.
- - Streamlined Membership Process: Membership services that previously necessitated in-store visits are now fully accessible through the app.
- - Enhanced Targeted Notifications: The new version allows for detailed targeting through push notifications, resulting in increased store visit frequency and higher purchasing intent among users.
- - Real-time Monitoring: Users can now check DAU daily via an integrated dashboard, which also activates log-in stamps and coupon offerings, thus spiking DAU by 1.4 times.
DearOne's Continued Support
DearOne remains committed to facilitating further growth of the Tower Records Store App, harnessing advanced analytics and user engagement strategies. For a deeper dive into the successful enhancements brought by precise targeting, you can refer to the full article here.
What is the Tower Records Store App?
The Tower Records Store App is designed to enhance shopping at Tower Records locations. Users can easily search for products, access membership cards, receive special offers and information about in-store events, sales, and campaigns.
Download the App
About ModuleApps2.0
ModuleApps2.0 is an innovative application development service that serves businesses and municipalities managing physical stores. It enables the quick creation of original official apps by incorporating various pre-developed features known as
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