#United States #Skokie #Synapse Health #DME #Shaw Rietkerk

Synapse Health Appoints Shaw Rietkerk as Chief Operating Officer

In a significant move aimed at fortifying its leadership, Synapse Health has appointed Shaw Rietkerk as its new Chief Operating Officer (COO). This decision, announced on February 17, 2025, comes as the company aims to advance the durable medical equipment (DME) industry's transition to a value-based care model.

Rietkerk brings a wealth of experience to Synapse, having previously served as COO at AdaptHealth. There, he played a pivotal role in driving operational efficiencies and optimizing revenue cycle management through innovative technology implementations. Prior to his role at AdaptHealth, Rietkerk was the Executive Vice President and General Manager at Brightree, which further enriched his insights into the competitive landscape of the DME sector.

Cory Roberts, co-founder of Synapse Health, expressed enthusiasm about Rietkerk's appointment: "Shaw is a respected industry veteran who understands the challenges our supplier partners face in a rapidly evolving DME landscape. His background equips him with unique insights into the complexities that suppliers encounter when shifting towards value-based care."

Rietkerk steps into his new role at a time when Synapse is experiencing rapid growth and is making substantial investments in technology. The company is focused on integrating AI-driven automation and streamlining processes to enhance self-service capabilities for patients and to improve workflows for its suppliers and prescribers. During his tenure at Adapt, Rietkerk gained firsthand experience in Synapse’s initial risk-based model launch, which solidified his understanding of the operational needs of medical suppliers.

Rietkerk expressed his excitement about the opportunity, stating, "Joining Synapse felt like a once-in-a-lifetime opportunity to drive meaningful change in an industry where I have spent much of my career. I understand the potential of aligning incentives and reducing administrative burdens for suppliers, patients, and referral sources. I look forward to collaborating with our incredible network of partners—many of whom are longtime colleagues and friends—to tackle the financial and operational complexities of change together."

About Synapse Health

Founded with the mission of accelerating the transition of the DME industry to value-based care, Synapse Health is committed to empowering suppliers of all sizes—from the smallest to the largest—to thrive in this new market paradigm. By championing patient-first solutions and fostering collaboration across the industry, Synapse positions itself as both an advocate and partner to DME suppliers. The company is devoted to meaningful engagement and collaboration with stakeholders who share their commitment to progress in the healthcare landscape.

For more information on Synapse Health and its impact on the durable medical equipment industry, visit Synapse Health.