#Japan #Shibuya #Marugame Seimen #udon noodles #Soy Sauce Udon

Experience the Unique Taste of Handmade Udon

Marugame Seimen, known for its dedication to crafting authentic Sanuki udon, is excited to announce a special promotion! For two days only, on October 17 and 18, 2025, they will be offering free servings of their renowned 'HitoKuchi Soy Sauce Udon' to all diners at participating locations across Japan. This is a unique opportunity to experience the freshness and quality of their handmade udon.

At Marugame Seimen, every restaurant acts as a noodle-making shop, committed to providing udon made from 100% domestically-sourced wheat, salt, and water. With a focus on fresh ingredients, each bowl of udon is prepared on-site daily. Starting spring 2024, Marugame Seimen will enhance their culinary offerings with specially trained noodle artisans, known as 'Men Shokunin.' These professionals have successfully passed rigorous certification tests, maintaining the highest standards in udon craftsmanship.

The Essence of 'HitoKuchi Soy Sauce Udon'

This exclusive udon experience allows customers to savor udon that has been freshly made and boiled to perfection. Each bowl is served simply with broth soy sauce, a testament to the deliciousness of the noodles themselves. A single bite will reveal the subtle aroma of wheat, complemented by a delightful chewy texture. Enjoy while it's hot!

A Celebration of Popularity

Due to the rave reviews from last year, this marks the third implementation of the free 'HitoKuchi Soy Sauce Udon' promotion. In past events, Marugame Seimen has provided over 1.8 million bowls of udon over five days, receiving astonishing positive feedback from more than 90% of surveyed customers who stated they found the udon delicious and satisfying.

You won't want to miss out on this chance to taste the enhanced freshness and quality of their udon at a nearby location!

Event Details
Dates: October 17-18, 2025
Time: All day (subject to restaurant closing times)
Participating Locations: All Marugame Seimen restaurants nationwide
Important Note: Free udon will only be provided to one customer per order at dine-in locations. Some locations, including Komazawa University Store, Toyo University Store, and Tokyo Dome City Store, will not participate.

For more information, please visit Marugame Seimen's campaign page: Special Campaign Page

TV Commercial Featuring Aya Ueto

To promote this special offer, the brand is releasing two TV commercials featuring popular actress Aya Ueto. The ads will give viewers a glimpse into the process of noodle making and showcasing the delightful flavors of the udon as Ueto savors the fresh taste right from the pot. Tune in on October 15 and 16 for the teaser and on October 17 and 18 for the full version.

Keep in mind that Marugame Seimen maintains its mission of 'living udon,' delivering fresh, high-quality noodles daily. With their commitment to quality and customer satisfaction, you can expect nothing short of exceptional dining experiences.

Sustainable Practices at Marugame Seimen

Moreover, Marugame Seimen actively promotes sustainability, implementing various initiatives like minimizing plastic use and educating children about the joy and significance of food through cooking workshops. They emphasize their efforts in reducing waste and creating a positive impact on society as part of their overarching mission.

About Marugame Seimen

Established with the motto 'Here, the udon is alive,' Marugame Seimen strives to seek thrilling food experiences while serving delicious udon. With over 800 restaurants across Japan, their approach of hand-making noodles daily and maintaining strict quality control enables them to provide a unique and delightful dining experience that stands out. Whether locally in Japan or in international markets as 'Marugame Udon,' their commitment remains unwavering.

Discover more about their brand and sustainable initiatives at Marugame Seimen Official Site.