#Japan #Tourism #Wakayama #Horai #Nanki Shirahama

Explore Nanki Shirahama with the New Digital Walking Map

The Nanki Shirahama Walking Map has officially transitioned into a digital format, courtesy of scheme verge Co., Ltd., based in Tokyo. This initiative, implemented in collaboration with the Nanki Shirahama Tourism Association located in Wakayama Prefecture, is designed to enhance the traveler's experience by providing immediate access to electronic coupons through the Horai app.

Digital Transformation of Tourism

The digital walking map transforms the way tourists engage with the beautiful Nanki Shirahama area. Travelers can now utilize their smartphones to easily access and redeem electronic coupons at participating local businesses. This shift from traditional paper coupons to a more convenient digital format not only improves accessibility but also promotes exploration within the region.

Key Features of the Initiative

• - Program Name: Nanki Shirahama Walking Map [Digital Version]
• - Implementing Body: Nanki Shirahama Tourism Association
• - Scheme Verge's Role: Providing the Horai platform and support for implementing and operating electronic coupons.
• - Coupon Availability: Coupons can be purchased for 1,000 yen (including tax) and can be used at various partner shops in the Nanki Shirahama area.

How to Use the Horai App

1. Download the Horai app.
2. Purchase or obtain coupons within the app.
3. Present and use the coupons at designated partner shops.
4. Sales and Usage Period: From December 29, 2025, to February 28, 2026.

For more detailed information, please refer to the flyers distributed by the Nanki Shirahama Tourism Association or their special webpage.

Benefits of Digital Transformation

This initiative not only delivers a seamless digital experience for tourists but also enhances operational efficiency within the region’s tourism. By integrating digital maps that guide tourists to local shops, the program aims to encourage longer stays and increased spending in the area.

About the Nanki Shirahama Tourism Association

• - Official Name: Nanki Shirahama Tourism Association
• - Location: 925-7 Shirahama, Nishimuro-gun, Wakayama Prefecture
• - Website: Nanki Shirahama Official Site

Future Developments

Through this initiative, scheme verge aims to validate the effectiveness of digital coupons and visitor engagement strategies in tourist destinations. There are plans to expand this model to other regions, promoting tourist digital transformation via the Horai platform.

About Horai

Horai is a digital infrastructure developed by scheme verge, tailored for cities and areas. It integrates tourism, mobility, facilities, and event information, aiming to enhance the overall value of local experiences and management. The initiative seeks to establish a robust digital framework for regional management in Japan.

About scheme verge

• - Company Name: scheme verge Co., Ltd.
• - Headquarters: 2-3-10 Mukougawara, Bunkyo-ku, Tokyo
• - CEO: Taki Shiranuma
• - Established: July 2018
• - Website: Scheme Verge
• - Business Registration: Tokyo Governor Registered Travel Business No. 2-8136
• - Services: Design, development, and provision of urban and transportation solutions, along with the investigation and proposals regarding technology, social issues, and policy challenges.

For further inquiries, please reach out to scheme verge Co., Ltd. via email at [email protected].