#Chipotle #Burrito Vault #National Burrito Day

Chipotle's Thrilling Burrito Vault Double Protein Edition

In a deliciously innovative twist, Chipotle Mexican Grill is marking National Burrito Day with the relaunch of its popular Burrito Vault game. This year, the game introduces the "Double Protein Edition" and with it, a staggering $2 million in prizes. The event, set to kick off on March 30th and run through April 1st, builds on last year's success, where players enjoyed over 3.5 million engagements with the game.

The Burrito Vault Double Protein Edition is designed specifically for Chipotle Rewards members, giving them the opportunity to guess the hourly burrito order combination for a chance to win significant prizes. This year, the game features a special Double Protein Power Hour that promises to double the available rewards during these designated hours.

Unlocking Prizes: How It Works

From 9 a.m. to 9 p.m. ET each day, participants will have multiple opportunities to win by guessing the precise combination of a burrito order. Rewarding the fastest players, the first to guess correctly unlocks free burritos for a year. Following that, a bounty of 3,600 BOGO (Buy One Get One) entrée offers awaits, along with an additional 2,000 double protein rewards.

During each Double Protein Power Hour, the stakes are raised further. The first two players to decode the vault's combination can score free double protein burritos for a year, in addition to 7,200 double protein BOGO entrees and 4,000 double protein rewards after those have been claimed. This promising structure is designed to enhance consumer engagement and personalize the Burrito Vault experience, bringing a fun and rewarding component to the day.

Die-hard fans can sign up to play starting March 30 at UnlockBurritoDay.com. Chipotle also encourages those not yet part of the Rewards program to join via their official website.

A Focus on Protein

Chipotle is further capitalizing on the increasing consumer interest in high-protein meals, a trend reflected by Google Trends showing a spike in searches for protein-rich offerings. Chipotle's new High Protein Menu features items that boast anywhere from 15 to 81 grams of protein, catering to this growing demand. Featured options include the Double High Protein Bowl, High Protein - High Fiber Bowl, High Protein Taco, and the brand's debut snack, the High Protein Cup.

"With consumers showing a more significant interest in wholesome and protein-packed meals, introducing the Burrito Vault Double Protein Edition perfectly aligns with our goals," said Chipotle’s Interim Chief Marketing Officer, Stephanie Perdue.