#Japan #Tokyo #necfru Playout #Shueisha Games #ANTHEM#9

Shueisha Games Introduces 24-Hour Live Streaming for ANTHEM#9

In an innovative move to promote its hit game, "ANTHEM#9", Shueisha Games, a leading game publisher based in Tokyo, has partnered with Necfru Co., Ltd. to launch a 24-hour live streaming service starting March 20, 2026. This initiative will utilize the "necfru Playout" platform to deliver continuous streaming of the game's soundtrack on YouTube Live.

Background of the Initiative

"ANTHEM#9" has garnered significant acclaim for its gameplay and soundtrack, establishing a solid fan base. In order to broaden its audience reach, Shueisha Games aims to implement promotional strategies that enhance visibility and engagement. Traditional marketing methods often revolve around single video posts or social media campaigns, making it challenging to maintain ongoing interactions with users. Recognizing this challenge, the company has developed a new web campaign that allows continuous user engagement through long-form content.

Campaign Details

The strategy involves a perpetual live stream of the "ANTHEM#9" soundtrack, creating an opportunity for users to access content at any time. The key objectives of this initiative include:

• - Continuous engagement with the user base.
• - Increased exposure on YouTube.
• - Enhanced channel reputation through accumulated viewing time.

Marketing Team's Insight on ANTHEM#9

A spokesperson for Shueisha Games stated, "The unique appeal of ANTHEM#9 lies in its blend of exhilarating combo mechanics and strategic gameplay. Alongside its striking visuals and music, both domestic and international fans have praised the game. We are continually exploring effective methods to showcase these attributes more broadly."

In developing the soundtrack streaming concept, the team aimed to establish connections with potential customers who express interest in "ANTHEM#9". Despite concerns surrounding the prolonged nature of live streaming and security requirements, the team found a viable solution in "necfru Playout", which simplified the streaming process significantly!

About necfru Playout

"necfru Playout" is a cloud service that facilitates seamless 24-hour live streaming on YouTube by merely uploading video content. This platform automatically loops multiple videos, allowing users to manage content quickly and efficiently through a user-friendly interface. Moreover, the extended streaming duration contributes positively to the overall channel evaluation on YouTube.

Introducing Continuous Streaming Benefits

This service enables a continuous streaming model centered on musical content, creating opportunities for sustained user engagement that traditional sporadic video postings cannot achieve. By situating music—an integral aspect of the game's world—at the heart of the promotion, Shueisha Games aims to satisfy existing fans while attracting new players.

Future Plans for Shueisha Games

Looking ahead, Shueisha Games plans to extend this live streaming strategy beyond "ANTHEM#9" for other titles in their portfolio. Initiatives will also incorporate in-game BGM and promotional videos, with the goal of expanding continuous streaming marketing practices primarily utilizing YouTube.

Company Overview

• - Shueisha Games

Location: 10F, 2-10-4 Kanda Jinbocho, Chiyoda-ku, Tokyo, 101-0051
Business: Planning, development, and sales of games
Website: shueisha-games.com

• - Necfru Co., Ltd.

Location: 9F, 2-4-4 Shintomi, Chuo-ku, Tokyo, 104-0041
Business: Development and provision of video streaming systems, live streaming, video management, and CDN services
Website: necfru.com

For inquiries regarding this initiative, please contact:
Necfru Co., Ltd.
Email: [email protected]
Phone: 03-6260-6809