Kendall Jenner Becomes Anua's First Global Brand Ambassador, Boosting Brand Recognition

Kendall Jenner Takes on Role as Anua's First Global Brand Ambassador

In an exciting move for both the brand and the beauty community, Anua, the Korean skincare brand that has rapidly gained traction in the U.S. beauty market, has officially named Kendall Jenner as its inaugural global brand ambassador. This partnership not only marks a significant milestone for Anua but also aligns perfectly with Jenner's well-known advocacy for straightforward and effective skincare routines.

Set to launch its latest global campaign on June 1, 2026, Anua has chosen Jenner to represent its flagship product, the PDRN Collagen Glow Facial Serum Spray. This choice stems from their mutual commitment to promoting skin health and beauty through effective formulations. Jenner, who has openly shared her skincare regimen, has expressed admiration for Anua's products, stating, "I first discovered the double cleanser, and it has changed my skin. I also love their Azelaic green serum and PDRN which gives me a dewy glow. I am a big fan of the products." This endorsement adds authenticity to the brand's commitment to quality and results.

Anua's journey in the American market has been remarkable since its entry in 2022, building on a foundation of well-researched, ingredient-focused products that cater to a variety of skin types. The brand's significant achievements include being named TikTok Shop's #1 Beauty Brand in 2024 and gaining recognition as Amazon's Top Brand for sales performance in both 2024 and 2025. Additionally, Anua has seen unprecedented growth in sales, achieving over $500 million in global revenue by 2025, with the U.S. market serving as its most significant customer base.

The PDRN Collagen Glow Facial Serum Spray is designed to provide rapid hydration while promoting a dewy finish without leaving any heavy residue. Its formulation features 2,000ppm of PDRN (derived from salmon DNA) along with Hyaluronic Acid, targeting immediate results that are visually appealing. Clinical trials have shown the spray can improve skin hydration significantly, making it a suitable option for all skin types and non-comedogenic, ideal for daily use.

To kick off the partnership, Anua will host the 'Dew On The Go' pop-up experience in New York City from June 6-7, 2026, at 21 Greene Street. This immersive event allows attendees to explore the magic behind the brand and discover how Kendall Jenner incorporates Anua products into her daily regimen. The creative installation will feature various sensorial experiences designed to educate and engage guests, including product demonstrations, photo opportunities, and even a themed café.

Anua was founded in 2019 by The Founders, Co-CEOs Seonhyeong Lee and Changju Lee. The brand prides itself on creating targeted solutions for various skin concerns using natural and dermatological ingredients. With over 200% annual growth in the U.S. alone, and sold in more than 20,000 retail locations, Anua is clearly establishing itself as a contemporary leader in skincare.

With the new collaboration with Kendall Jenner, Anua is poised to expand its reach and continue its mission of combining trust and trend in the skincare industry. Jenner's influence coupled with Anua's innovative products promises a new era of beauty coverage, making it an exciting development for skincare enthusiasts everywhere.

For more information about Anua and to keep up with their latest news and product releases, visit their website or connect with them on social media at Instagram @anua_global and TikTok @anua_global.