The Launch of the #FashionConnects Movement
Amid rising prices and growing environmental concerns, One Piece, a women's apparel EC brand based in Kakogawa, Hyogo Prefecture, is taking a stand. From July 19 to 21, 2025, they will host a
Clothing Exchange Event in Tokyo aimed at reducing waste and energizing local communities. This initiative is accompanied by the social media campaign
#FashionConnects, highlighting the values of sustainable living and mindful consumption.
The Background and Purpose of the Movement
In today's economy, families, especially those raising children, are increasingly seeking