#Hisense #Dubai #UAE #MiniLED #TV Technology

Hisense Takes the Lead in Large-Screen TVs

Hisense, a prominent name in global consumer electronics, has made headlines recently by securing the number one position worldwide in shipments of televisions that are 100 inches or larger during the first half of 2026. With a commanding market share of 55.1%, the company's achievement not only highlights its robust presence in the industry but also underlines a growing consumer demand for larger screens that provide immersive viewing experiences.

In a recent announcement, Hisense emphasized that the rising popularity of large-screen TVs reflects a shift in consumer preferences towards spacious and visually engaging home entertainment setups. This trend can be attributed to the company's relentless commitment to pushing the boundaries of display technology, thus elevating the viewing experiences of film, sports, and everyday content.

One standout product contributing to this success is the UR9 Series, which employs innovative RGB MiniLED technology. This advancement allows for independent control of red, green, and blue light, resulting in enhanced color richness, deeper contrasts, and meticulous detail in visual displays. As a result, audiences can experience films with a cinema-quality feel and sports broadcasts that are profoundly engaging.

Jason Ou, President of Hisense in the Middle East, Africa, and India, commented on this achievement: "The significant leadership we have established in the 100-inch-plus TV segment reflects a robust demand from consumers for captivating home entertainment experiences. Our focus on technological innovation continues to set us apart." This sentiment is mirrored in Hisense's strategy to remain at the forefront of technological advancements in large-screen televisions.

Moreover, Hisense’s dedication to delivering exceptional MiniLED performance extends beyond their flagship models. The U7 and U6 Pro Series are powered by Hi-QLED MiniLED technology, allowing for precise local dimming alongside vibrant Quantum Dot color features. This combination produces brighter highlights and deeper blacks, ensuring that viewers do not miss any nuances in their favorite films or live sports events.

In addition to its dominance in television shipments, Hisense has also excelled in the Laser TV segment, capturing over 70% of the global market in 2025. This statistic underscores the brand's commitment to redefining the home entertainment experience through innovative products, as more than two out of every three Laser TVs shipped are Hisense brand.

Looking forward, Hisense plans to unveil its latest innovations at the prestigious IFA 2026 event in Berlin, which runs from September 4 to 8. The theme for this year’s presentation, "Innovating a Brighter Life," reflects the company’s vision of leveraging technology to enhance user experiences and create intelligent, immersive environments.

Hisense’s press conference during the event is set to take place on September 3, providing an opportunity for attendees to witness the unveiling of cutting-edge technologies. The company is poised to showcase significant advancements that align with their mission to enhance consumer lifestyles through smart technology.

Established in 1969, Hisense has grown into a globally recognized leader in consumer electronics and home appliances, with operations across more than 180 countries. The brand prides itself on delivering premium multimedia products and innovative IT solutions. Recognized by Omdia, Hisense has maintained the top position in the global market for TVs measuring 100 inches and above from 2023 through H1 2026. Furthermore, serving as the official sponsor of the FIFA World Cup 2026™, Hisense is actively connecting with sports fans worldwide, reinforcing its status as a forward-thinking global brand.

In conclusion, Hisense's remarkable achievements underscore its leadership role in the television market, particularly in the realm of large-screen displays. As the company continues to innovate and evolve, consumers can expect exciting developments that will enhance their home viewing experiences.