eLEND Appoints Bobbi MacPherson as Chief Risk Officer to Enhance Operations

eLEND Welcomes Bobbi MacPherson as New Chief Risk Officer

eLEND, known for its national leadership in residential mortgage lending, has recently announced the promotion of Bobbi MacPherson to the position of Chief Risk Officer. This pivotal appointment represents a significant step for the company as it aims to bolster the quality of its operations and enhance its risk management practices. MacPherson will take charge of critical areas including Risk, Underwriting, Post Closing, Process Improvement, and Product Development.

MacPherson, who joined eLEND in 2024, has played an instrumental role in the company during her tenure. Her ascension to Chief Risk Officer underscores her impressive leadership capabilities and the strategic necessity of fostering a robust risk culture at eLEND, especially as the business continues to expand.

With a wealth of experience spanning various leadership roles within Operations, Credit Policy, Training, and Capital Markets, MacPherson arrives with a well-rounded perspective that is tightly aligned with eLEND’s mission. Her background across organizations of different scales equips her with unique insights into the essential balance between innovation and risk, ensuring eLEND operates with agility while maintaining resilience in its business model.

Michael Brenning, Chief Operating Officer of eLEND, expressed enthusiasm about MacPherson's impact, stating, "Bobbi's immense influence on eLEND has been clear since her joining. Her exceptional ability to unify teams and streamline processes while clarifying complex issues is remarkable. We believe that under her guidance, the new risk division will serve as a crucial driver for long-term success."

In her expanded role, MacPherson will focus on establishing and refining risk management frameworks, enabling continuous process improvements, and tailoring product offerings to meet the shifting needs of both clients and the mortgage industry at large. Her leadership is expected to be crucial in supporting eLEND’s commitment to delivering a seamless, high-quality lending experience.

"I am truly honored to embrace this role and continue contributing to eLEND’s transformation," stated MacPherson. "The prospect of building a comprehensive, integrated risk function that fosters sustainable growth is incredibly exciting. I look forward to collaborating closely with our talented teams to shape our future endeavors."

ABOUT eLEND

American Financial Resources, LLC, doing business as eLEND, stands at the forefront of the residential mortgage lending landscape. The company offers an array of innovative mortgage solutions, underpinned by a commitment to transparency, advanced technology, and enhancing partner success. eLEND is dedicated to supporting lenders, brokers, and borrowers through flexible programs, efficient operations, and modern tools aimed at streamlining the mortgage experience.

As an Equal Housing Lender and Equal Opportunity Employer, eLEND is resolute in its mission to deliver outstanding service and support to its community. Learn more about eLEND’s offerings and initiatives by visiting www.elend.com.