Greg Hollern Takes the Helm as Regional Vice President at Assurity's Mid-East Region

Greg Hollern Takes the Helm at Assurity



LINCOLN, Neb., May 7, 2026 – In a significant move within the insurance industry, Greg Hollern has been appointed as the Regional Vice President for Worksite Sales at Assurity, overseeing operations across the Mid-East Region, which includes Ohio, Pennsylvania, and West Virginia. With over three decades of extensive experience in the voluntary benefits sector, Hollern's expertise is expected to enhance Assurity's business relationships and market penetration.

Experienced Leadership


Greg Hollern, who hails from Powell, Ohio, comes to Assurity after a successful tenure with Allstate Benefits, where he was recognized as a leader in worksite sales. Jack Douglas, Executive Vice President of Worksite Sales, emphasized the value of Hollern's wealth of experience, market knowledge, and leadership skills. Douglas stated, "Greg has been a decorated worksite sales leader for many years. Adding a team member with his caliber makes us a better team, and we’re excited to have him on board at Assurity."

In his previous roles, Hollern consistently demonstrated an ability to expand territory coverage while achieving impressive sales growth. His career showcases a rich history of developing successful business strategies that foster solid partnerships with insurance brokers and health benefit agencies.

Commitment to People


Hollern's philosophy is rooted in the belief that leading and interacting with talented individuals is one of the most rewarding aspects of his career. He remarked, "I'm excited to continue that with the Assurity team. I'm energized for what's next with Assurity, and to work with a mutual organization that is growing rapidly in the worksite space."

In addition to his professional achievements, Hollern has a commendable service background in the United States Army, where he attained the rank of Major. He served both on active duty and in the Reserves, showcasing his dedication and leadership abilities.

Educational Background


Hollern earned a Bachelor of Science Degree in Economics from West Virginia University in Morgantown, which complements his extensive experience in the insurance industry. His academic foundation in economics equips him with the analytical skills necessary to navigate the complex landscape of insurance sales and benefits management.

Assurity's Mission


Assurity is committed to protecting what matters most to its clients. Established in 1890, the mutual organization is built on the principle of putting people first, which has remained a cornerstone of its operations throughout its history. As a Certified B Corporation, Assurity is dedicated to serving its clients and community, emphasizing the importance of social responsibility within the business context.

Recognizing life's various challenges, Assurity aims to stand beside individuals balancing job responsibilities, family obligations, and personal aspirations, ensuring they have the support needed during critical moments. The organization’s guiding mission is to provide meaningful assistance during life’s milestones, reinforcing the notion that every moment deserves protection.

What Lies Ahead


As Hollern steps into his new position, his extensive background in sales and commitment to the industry will likely contribute to Assurity’s growth trajectory in the worksite segment. With a focus on collaboration and client-centered service, Assurity is poised to enhance its presence in the competitive insurance market in the Mid-East Region.

This new chapter for Hollern and Assurity heralds exciting possibilities for both the team and clients alike, creating a foundation for innovative solutions and enduring partnerships in worksite benefits. With over 35 years of leadership and a passion for making a difference, Hollern’s appointment signals a promising future for Assurity and its stakeholders.

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