Celebrating Kia's Ho Sung Song: A Visionary Leader in Automotive Innovation

Kia's Transformative Leadership: Ho Sung Song Honored

On June 24, 2025, at the esteemed Autocar Awards, Kia Corporation's President and CEO, Ho Sung Song, was proudly awarded the prestigious Issigonis Trophy. This accolade, named after the famous automotive designer Sir Alec Issigonis, is given annually to individuals who have made remarkable contributions to the automotive industry. Under Song's guidance, Kia has not only adapted to industry shifts but has positioned itself as a clear leader in the electrification movement.

Mark Tisshaw, the Editor of Autocar, expressed keen admiration for Song, highlighting how his leadership has propelled Kia's successful growth trajectory. "Mr. Song has transformed Kia into a brand that resonates with exceptional design, improved branding, and a forward-thinking approach to electrification," he remarked. Song's ability to design cars that are not just innovative but also desirable has significantly enhanced Kia's standing in a highly competitive market.

After receiving the trophy, an emotional Ho Sung Song took a moment to reflect on this extraordinary honor. He credited the success to the dedicated Kia team worldwide, stating, "This recognition is a testament to our collective efforts. Together, we are on a mission to deliver remarkable automotive experiences, driven by a commitment to innovation and sustainability. We are motivated to continue pushing the boundaries of what is possible in the automotive sector."

Since his appointment in 2020, Song has strategically led Kia through a remarkable transformation. His vision is encapsulated in the mid- to long-term 'Plan S' strategy, which emphasizes sustainability and establishes Kia as a pioneering brand in electrification. This strategic direction has seen the launch of many award-winning vehicles, including the globally celebrated EV9, which won the World Car of the Year title in 2024, and the recently honored EV3, recognized in multiple categories at the Autocar Awards.

A cornerstone of Kia's recent success is its revolutionary Platform Beyond Vehicle (PBV) strategy, initially unveiled at CES in Las Vegas in 2024. Kia's commitment to this strategy is expected to enhance its offerings in commercial vehicles, ensuring that they meet the evolving needs of businesses with sustainable and efficient transportation solutions. The PBV segment aims for a significant global market presence, targeting 250,000 sales by 2030.

The Kia EV3's recognition as 'Best Electric Car' at the 2025 Autocar Awards underlines Kia's innovation focus. With an impressive 375-mile electric range and rapid charging capabilities, the EV3 has gained a reputation for being not only functional and stylish but also affordable. Tisshaw praised the vehicle as a game-changer in the affordable electric market, emphasizing its practicality, spacious design, and appealing price point.

Since its launch, the EV3 has quickly gained momentum, accumulating accolades such as the 2025 World Car of the Year and the UK's prestigious Car of the Year award. Its success in the UK market, where it emerged as the best-selling electric vehicle during the first quarter of 2025, reflects Kia's growing influence and appeal in the global automotive landscape.

President Ho Sung Song concluded the award evening by solidifying Kia's commitment to electrification and innovative design. With plans to expand their EV lineup, including the anticipated EV2 and premium EV9, Kia is determined to be at the forefront of the industry's shift toward sustainable mobility. As Song aptly stated, "With our PBV strategy evolving, we aim to not just adapt but lead the charge in the electrification of the automotive world."

In conclusion, Ho Sung Song's recognition at the Autocar Awards is not merely a personal accolade but a reflection of Kia's relentless pursuit of excellence in innovation, sustainability, and design—a journey that continues to unfold as Kia embraces the future of mobility.