#Japan #Tokyo #R.project #CAMP Smart #NTT Landscape

CAB5: Transforming Camping Experiences

Introduction
In response to the increasing challenges faced by campsite operators, R.project and NTT Landscape have unveiled a groundbreaking initiative—CAMP Smart Check-In. This new service aims to streamline the check-in processes for campgrounds across Japan, making the entire experience more efficient for both staff and visitors. By leveraging existing resources with innovative technology, the new system aligns with the growing popularity of camping, especially following the outdoor boom in 2022.

Addressing Operational Challenges
Camping site operators often experience overwhelming workloads during peak seasons due to the concentration of tasks such as check-in, reservation verification, payment processing, and guides within the grounds. Coupled with a labor shortage and rising personnel costs, securing the necessary workforce has become progressively challenging. As the number of visitors continues to grow—thanks to platforms like “nap,” which have shown consistent reservation trends—campsites are compelled to differentiate themselves while enhancing the value of the customer experience. However, as staff team members are consumed by administrative tasks, it becomes increasingly difficult to prioritize customer engagement. This predicament underpins the collaborative venture between R.project, known for its robust camping reservation platform, and NTT Landscape, a subsidiary of NTT East Japan specializing in digital transformation across various industries. Together, they have launched Japan's first smart check-in service tailored specifically for campsites.

CAMP Smart Check-In: Overview
CAMP Smart Check-In facilitates an all-encompassing check-in and check-out process via a single app. This innovative service not only accelerates administrative duties but also empowers camping site staff to focus on enhancing customer satisfaction.

Key Features

1. Automated Integration with Nap Reservations
The app seamlessly integrates with reservation data from “nap,” substantially reducing the input burden during the check-in process. This connectivity eliminates the need for staff to manually enter or verify visitor information, creating a more fluid operation attuned to peak demands.
2. Digital Communication Reducing Paperwork
Essential campsite rules and regulations are accessible through the app, minimizing the necessity for oral explanation or physical pamphlets. This digital shift posits a more environmentally friendly approach while also streamlining the information dissemination process for staff and customers.
3. Flexible Check-In Options
Depending on facility operations and payment methods, users can select from various check-in procedures—ranging from no staff interaction to mandatory reception engagement, ensuring versatility tailored to each campsite's operational mode. Additionally, by enabling users to enter lodging information through the app, legal compliance becomes straightforward.
4. Accessible Information through the App
By providing users access to crucial information about the campsite on their devices, the app significantly reduces inquiries to staff on-site. It enables seamless access to site layouts and various forms of content like PDFs and web links.
5. Notification Features
To reinforce campsite etiquette and inform users about events, the app supports targeted notifications, both at scheduled times and tailored for individual visitors. This provision helps automate routine checks, such as a nightly reminder for quiet hours, thus allowing staff to allocate their time more efficiently.

Testimonials from Users and Campsites

Campsite Operators
“With the smart check-in system, we have cut down reception hours by 1–2 each day, greatly enhancing our operational efficiency.”
“Since implementing notifications, guest behavior has improved, and emergency communications are now more effective.”
“Maintaining the same staff count, we can now address other duties as congestion has decreased, positively impacting our sales.”
Guests
“It’s incredibly convenient to check in and out via the app—what a time-saver!”
“Being able to skip the check-in line really made a difference.”
“Having information available through my phone throughout my stay is fantastic and will likely increase my camp visits.”

Service Pricing and Campaign

The usual cost structure entails a fixed monthly fee (details upon inquiry). Utilization of this service is contingent upon approval of R.project’s reservations management service, “nap.” Moreover, as part of a promotional campaign running until late May 2026, campsites can enjoy zero monthly fees for approximately six months, making it easier to trial the service. Furthermore, arrangements can be made for consultation regarding operational viability for those unsure about technology uptake.

Future Directions

Both R.project and NTT Landscape are committed to advancing the digitalization of campsite operations, fostering functional improvements that boost revenue, enrich customer experiences, and enhance staff job quality while continually expanding their services.

For further details, visit the dedicated website: CAMP Smart Check-In.

For inquiries, please contact the Nap Support Center at [email protected].