#Japan #Tokyo #Tokyo Clean Up #Clean Up Action #Keep Tokyo Clean

Tokyo's Clean Up Action: Launching a New Era of Environmental Awareness

Tokyo has initiated a remarkable program called the "TOKYO Clean Up Action" aimed at maintaining a clean and attractive urban environment. In partnership with local municipalities, businesses, and various organizations, this extensive initiative strives to elevate the city’s environmental beautification efforts.

The slogan "KEEP TOKYO CLEAN" embodies the mission of this program, encouraging individual actions that collectively contribute to a cleaner Tokyo. Moving forward, this slogan will serve as an iconic message representing the campaign throughout various outreach efforts conducted over the year.

Opening Event Highlights

As part of the campaign’s outreach, the Tokyo Metropolitan Government is excited to announce its upcoming opening event to mark the beginning of the TOKYO Clean Up Action on August 22, 2028, from 11 AM to 5 PM at Omotesando Hills, B3 Space O. Join us for an engaging day filled with talks led by Tokyo Governor Yuriko Koike and various guest speakers, as well as exhibits showcasing the latest efforts in environmental beautification. The event will also include interactive workshops!

Event Schedule

• - Opening Stage (1 PM - 1:30 PM)

- Keynote Talk Session featuring:
- Yuriko Koike (Governor of Tokyo)
- Sakurako Inoue (Celebrity)
- Naohiro Ishikawa (FC Tokyo Community Generator and Former Japan National Soccer Team Player)

• - Sustainability Special Stage (2 PM - 2:30 PM)

- Focused on sustainable fashion in our daily lives, featuring:
- Miyako Takayama (Model)

• - KEEP TOKYO CLEAN Talk Stage (3 PM - 4:30 PM)

- Interesting discussions led by:
- Fujio Kojima (CEO of Pirika Co., Ltd.)
- Masaharu Kawamori (Anime Director) and Reon Tani (Voice Actor), hosting a talk and performance about the anime "Earth's Later".

Exhibit Activities

Visitors can look forward to numerous engaging activities, including:

• - Smart Trash Bin Experience: An interactive trash bin that educates users about waste sorting while providing visual entertainment.
• - Cleaning Robot Demonstration: A live showcase of cutting-edge autonomous trash-collecting robots under the Tokyo Bay eSG project, promoting advanced technological implementation in cleaning and waste management.
• - Recycled Material Workshop: Create unique keychains from recycled materials gathered during beach clean-ups.
• - Furoshiki Workshop: Learn smart ways to use Japan's eco-friendly furoshiki, a traditional wrapping cloth, in this educational session.
• - Local Community Activities Showcase: Discover initiatives from various municipalities and organizations working toward a cleaner Tokyo.

Ongoing Campaign and Awareness

The opening event will kick off a series of outreach efforts, collaborating with local governments and businesses across Tokyo throughout the year. Key campaign focus periods are set twice a year during summer and winter, with planned events in bustling urban areas like Shinjuku and Shibuya, as well as beautiful natural settings in the Tama region.

Beyond these seasonal campaigns, the Tokyo Metropolitan Government will leverage partnerships with attractions, major events, and various media to continue promoting awareness effectively. Expect to see exciting collaborations and initiatives targeting both locals and visitors to Tokyo, featuring online content, videos, and even influencer outreach.

Educational Initiatives

To promote the "KEEP TOKYO CLEAN" ethos, a dedicated AI Public Relations avatar, “Tokyo Star,” will distribute eco-friendly furoshiki bags aimed at international tourists. These items highlight Japan's unique "mottainai" spirit and the importance of a circular economy.

As the summer campaign unfolds, look for opportunities to obtain these eco-friendly furoshiki at participating accommodations, events, and tourism centers throughout Tokyo. Let’s collectively push for eco-friendly practices!

For more information or inquiries regarding the TOKYO Clean Up Action, please contact our event office at [email protected] or visit our official website.