Bauer Hockey Appoints Gillian Meek as New EVP and General Manager

Bauer Hockey Appoints Gillian Meek as EVP and General Manager

Bauer Hockey, the leading name in hockey equipment, made headlines today with the announcement of Gillian Meek as its new Executive Vice President and General Manager. This strategic appointment signals a new chapter for the iconic brand, which has been at the forefront of hockey innovation for nearly a century.

Ed Kinnaly, CEO of Peak Achievement Athletics - the parent company of Bauer Hockey - expressed excitement at Meek’s addition to the team. He praised her extensive leadership background, emphasizing her alignment with Bauer's core values: teamwork and consumer focus. With more than 20 years of experience in executive roles across various global brands, Meek is set to steer Bauer Hockey's strategic initiatives and operational execution.

Before joining Bauer, Meek served as CEO of Kamik Canada, Inc., where she was instrumental in forming an executive leadership team and crafting a consumer-centric growth strategy. Her previous achievements include successful tenures at Keds, Wolverine Worldwide, Stride Rite, Timberland, and Reebok, where she made significant contributions to brand profitability and expansion.

Reflecting on her new role, Meek stated, "Joining such a legendary company that has consistently advanced performance and safety in hockey is both an honor and a privilege. I am eager to build upon Bauer's established success and commitment to athletes as we continue to innovate across all aspects of our brand—from research and development to marketing."

Meek's academic credentials include an MBA from Babson College, complemented by her undergraduate degree in finance and economics from Western University. She commenced her role at Bauer Hockey on September 2, 2025, based out of the company’s headquarters in Exeter, New Hampshire.

Founded in 1927 in Kitchener, Ontario, Bauer Hockey has been synonymous with high-quality hockey equipment. The company is renowned for pioneering innovations such as the first skate with a blade attached to a boot, dramatically transforming the sport. Renowned product lines like SUPREME®, VAPOR®, and NEXUS® continue to set industry standards. With Meek at the helm of the company, Bauer Hockey is poised to build on its storied legacy and maintain its position as the number one brand in the sport.

In conclusion, Gillian Meek's appointment heralds a new era for Bauer Hockey, promising to advance the brand's mission to enhance the athlete experience through continued innovation and commitment to excellence in hockey equipment. As the hockey world watches with anticipation, Bauer Hockey remains committed to leading the way in performance and safety, ensuring that athletes have the best tools for their game.