#United States #New York #Non-Alcoholic #CAMPARI #Crodino

Campari America Launches Crodino in the U.S.

This summer, Campari America proudly enters the non-alcoholic beverage market with the introduction of Crodino, an iconic spritz known for its rich flavors and cultural significance in Italy. Since its inception in 1965, Crodino has built a reputation as a beloved non-alcoholic option, making it a perfect match for the rising trend of low- and no-alcohol drinks in the United States.

The launch comes at a time when many consumers are seeking sophisticated alternatives to traditional alcoholic beverages. Crodino encapsulates the essence of Italy's aperitivo culture while providing a unique and flavorful option without the effects of alcohol. As summer approaches, the refreshingly bittersweet taste of Crodino reveals itself as an ideal choice for social gatherings and celebrations, allowing everyone to partake in the joy of a spritz.

Craftsmanship and Flavor Profile

Crodino sets itself apart with its complex flavor, a result of a six-month infusion process involving over ten exotic herbs and spices. Its mysterious recipe combines warm notes of clove, cardamom, nutmeg, and coriander, creating a drink that is both spicy and refreshing. This thoughtful crafting ensures that Crodino maintains its bold character while being completely non-alcoholic, offering a drink that not only celebrates Italian tradition but also caters to modern tastes.

Allison Varone, Campari America's Head of Marketing, commented on the enthusiastic reception of iconic Italian drinks, explaining how the surge in interest surrounding spritz cocktails reflects a growing demand for premium drinking experiences that do not compromise on taste. "With the launch of Crodino, we're expanding the joy of Spritz to even more consumers who seek a sophisticated and flavorful non-alcoholic option," she stated, emphasizing their commitment to enhancing social occasions.

Availability and Serving Suggestions

Crodino will initially be available in select U.S. markets, including California, Texas, Florida, Massachusetts, Illinois, Washington D.C., and Maryland, with plans for expansion as the product gains traction. The beverage comes in elegant 175ml (5.95 fl oz) glass bottles, perfect for sharing, with an affordable suggested retail price of $14.99 for a four-pack.

To enjoy Crodino, pour it into a chilled wine glass over ice and garnish it with a fresh slice of orange. This simple yet effective ritual aligns perfectly with the authentic Italian tradition of enjoying aperitifs, making every sip a celebration of good taste and companionship.

A Bright Future in Non-Alcoholic Beverages

The non-alcoholic market is thriving, projected to exceed $5 billion by 2028, driven by an 18% compound annual growth rate (CAGR). As more consumers seek premium alternatives that deliver on both flavor and social experience, Crodino stands out as a trailblazer, merging tradition and innovation seamlessly. The classic appeal of Crodino, coupled with its rich history, places it in an excellent position to gain a loyal following among those looking for high-quality non-alcoholic beverages.

Embracing the lively spirit of social interaction, Crodino also pairs well with light snacks and tapas, enhancing any gathering with its bittersweet charm. As Campari America expands its portfolio with this exciting new offering, they invite consumers to #SpritzFreely, reflecting the essence of enjoying life with or without alcohol.

Explore More

To discover more about Crodino and how it can elevate your gatherings, visit www.crodino.com/en-us/ or follow their journey on Instagram at @CrodinoOfficial.

Crodino's introduction not only celebrates the beauty of Italian heritage but also signals a significant stride towards inclusivity in the beverage industry, where everyone can join in the celebration, regardless of their alcohol preferences. Campari America is truly leading the way in bringing this cherished Italian tradition to the forefront of the American market.

About Campari America

Campari America LLC is a prestigious subsidiary of Davide Campari-Milano N.V., known for its exceptional portfolio of spirits, including iconic brands like Aperol and Campari, while striving for innovation and quality in every bottle. Since 1860, the Campari Group has been at the helm of the global spirits industry, achieving a remarkable reputation in over 190 countries and employing around 5,000 people worldwide.