#Acure #JR East #Grape Drink

Versatile Grape Beverage Launches on September 15, 2026

JR East Cross Station's Water Business Company, headquartered in Shibuya, Tokyo, is launching a new original beverage called "Sweet and Refreshing Gentle Grape" under the acure brand on September 15, 2026. This innovative drink is designed to adapt to seasonal transitions, offering a delightful experience whether enjoyed hot or cold.

The Best of Both Worlds

Having received rave reviews for its winter launch of "HOT Grape" in the fall of 2024, the new beverage retains the delicious qualities while allowing consumers to enjoy it chilled as well. When served cold, it presents a crisp taste, whereas when hot, it releases a rich aroma, perfectly aligning with seasonal preferences.

Product Details

• - Product Name: Sweet and Refreshing Gentle Grape
• - Container: PET Bottle
• - Volume: 280ml
• - Price: 150 yen (tax included)
• - Sales Locations:

- Acure vending machines at JR East stations
- Acure official online store (acure online store)
- Various retail outlets

• - Release Date: September 15, 2026 (available progressively through vending machines)
• - Product Page: Product Link

Response to Consumer Demand

Given the stark temperature fluctuations during fall and winter seasons, consumers often find themselves torn between wanting a cold drink on warmer days and seeking warmth from a hot beverage during sudden drops in temperature. Noticing this trend, JR East has addressed the challenge with a dual-purpose drink that satisfies both desires with the new "Sweet and Refreshing Gentle Grape."

Developer Insights

In surveys conducted among consumers of the 2024 "HOT Grape," an impressive 88% reported their experience as either