Unlocking the Creative Potential of iPhone 17 Pro with SmallRig
SmallRig, a renowned designer and manufacturer in the realm of photo and video accessories, has recently unveiled a comprehensive Video Cage Kit tailored specifically for the iPhone 17 Pro Series. Launched concurrently with Apple's new iPhone, this innovative kit is designed to expand the device's imaging capabilities, catering to mobile professionals who seek to elevate their filmmaking experience.
The Launch Highlights
During Apple's September 9 presentation, the spotlight was cast on the iPhone 17 Pro's advanced camera features through a beautifully crafted cinematic video. Notably, Jackson Wang's latest single, "Let Loose," was showcased in a video co-directed by the artist himself, filmed entirely on the iPhone 17 Pro. The SmallRig Video Cage Kit was integral to both the cinematic launch and the music video, emphasizing its role in enhancing the creative process.
Since its inception in 2013, SmallRig has built a solid reputation for devising comprehensive systems aimed at supporting content creators. By offering a spectrum of products that include mobile-device enhancements, lighting solutions, and power management tools, SmallRig prioritizes versatility and efficiency, serving over 10 million creators globally.
Continued Partnership with Apple
SmallRig first made its mark in Apple's promotional content during the 2021 launch of the iPhone 13, marking a pivotal beginning of its collaboration with Apple's creative initiatives. With the release of the iPhone 15 Pro in 2023, SmallRig's accessories once again showcased the device’s cinematic features. A highlight of this partnership came in 2024, when SmallRig kits were used in the production of The Weeknd's music video "Dancing in the Flames," once again proving the reliability and creativity that SmallRig products bring to the table.
Features of the Video Cage Kit
At the heart of this newly launched selection is the Video Cage Kit for the iPhone 17 Pro Series. This kit features a dual-handle grip that transforms the iPhone into a fully-fledged camera system, ideally suited for video production, live streaming, and short-format creative projects. The cage boasts multiple mounting points for accessories while providing dual-layer protection for the phone itself.
Additionally, the FilMov Magnetic Photography Phone Case stands out in the new lineup. This case is designed to offer daily protection without sacrificing professional capabilities. It is fully compatible with MagSafe and integrates seamlessly into SmallRig’s extensive accessory ecosystem, allowing for the attachment of essential equipment such as lenses and lights. The case also features a hidden stand for quick setups, ensuring convenience for creators on the go.
Looking Ahead: A Collaboration with Transformers
In a move to push the boundaries of creative expression, SmallRig is set to debut a limited-edition collaboration series with Transformers. This forthcoming release aims to blend storytelling with practical innovation, promising creators an exciting array of options beyond traditional accessory designs.
By consistently launching alongside leading technology brands and introducing groundbreaking accessories, SmallRig solidifies its reputation as a front-runner in the mobile content creation domain. The release of the professional accessory suite for the iPhone 17 Pro exemplifies SmallRig's commitment to empowering creators, and its vision is clear: to redefine smartphones as fully capable tools for filmmaking and storytelling.
For more details on the latest products, visit
SmallRig's official website.