Daito Trust's Recent Investment in Unito
Daito Trust Corporation, headquartered in Minato, Tokyo, has made the decision to invest further in Unito, Inc., based in Meguro, Tokyo. The investment, announced on June 6, is aimed at maximizing the use of Daito Trust’s real estate assets through open innovation. Since establishing a capital and business partnership with Unito in March of the previous year, this additional investment seeks to support Unito's innovative 'pay rent for the number of days lived' model and promote flexible real estate utilization across Japan.
Unito plans to utilize the funds raised from this investment to accelerate the development of furnished serviced apartments in major cities nationwide. Furthermore, the company intends to enhance its reservation and customer management system, optimizing the process for renting and booking accommodations.
Daito Trust aims to broaden the spectrum of land use in the real estate development sector through this collaboration. In addition to its existing endeavors in residences, healthcare facilities, and logistics warehouses, the company is looking to include hotels as part of its land utilization strategies. The goal is to co-create flexible living solutions that respond to the evolving demands of the marketplace and enhance the scope of business activities for both companies.
Insights from Unito's CEO
Yutaro Kondo, CEO of Unito, expressed deep appreciation for the continued financial support from Daito Trust in this investment round, following their Series C funding. He pointed out that the Japanese lifestyle is at a significant turning point, especially in the aftermath of the COVID-19 pandemic. The focus has shifted from ‘what to build’ to ‘how to utilize spaces effectively.’ This shift necessitates a more flexible approach to real estate that aligns with current market needs.
Kondo noted that Daito Trust has long been a leader in the rental housing sector in Japan. With their support, Unito plans to engage in the joint development of apartments and vacation rental brands, aiming to create new property value and diverse living options. As the flexible living market rapidly expands post-pandemic, Kondo emphasized that Unito is dedicated to transforming traditional living norms and delivering innovative housing solutions in partnership with industry players.
Unito Profile
Unito, Inc. is an innovative company specializing in the provision of a living platform known as ‘unito.’ Founded in 2020 and situated in Higashiyama, Meguro, it operates various businesses including residential accommodation based on the Japanese Lodging Business Law, property management, and travel-related services. The company is on a mission to reshape the real estate landscape, offering flexible living solutions while ensuring they meet contemporary needs.
For more details about Unito and its services, please visit their
official website.
In summary, this collaboration between Daito Trust and Unito signifies a progressive step towards enhancing living solutions in Japan, marking a new era in the utilization of real estate assets and flexible housing arrangements.