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Lifecycle Software Unveils NEXUS® IQ at MWC

Introduction
Lifecycle Software, a key player in Business Support Systems (BSS) and creator of NEXUS® MVNE, has unveiled its latest innovation, NEXUS® IQ, at the prestigious Mobile World Congress (MWC) 2026 held in Barcelona. This groundbreaking product is set to revolutionize the telecommunications landscape by turning event data into actionable revenue journeys, with a promise of substantial benefits for telecom operators.

What is NEXUS® IQ?
NEXUS® IQ is an AI-driven platform that seamlessly integrates diverse data sources to provide a comprehensive view of customer interactions. By harnessing the power of artificial intelligence, NEXUS® IQ enables telecom operators to create engaging and adaptive customer journeys that not only enhance user experience but also significantly boost revenue.

One of the standout features of NEXUS® IQ is its decision-making engine, which processes real-time data regarding customers, competitors, and overall market trends. This functionality allows the platform to generate precise forecasts for optimal strategies related to acquisition, cross-selling, upselling, and predicting churn rates.

Measurable Results
Initial results from using NEXUS® IQ have shown promising outcomes, including a remarkable 40% reduction in churn and a 25% increase in customer lifetime value. This indicates that telecom companies using the platform can expect a substantial return on their investment (ROI).

CEO of Lifecycle Software, Liz Parry, expressed enthusiasm for the product, stating, "NEXUS® IQ empowers telecom operators to improve acquisition, retention, and loyalty by enabling data-driven decisions that nurture and grow their subscriber base." This statement underscores the platform's ability to transform raw data into actionable insights that enhance performance throughout the customer journey.

Collaboration with SourseAI
Lifecycle Software has partnered with SourseAI to incorporate advanced AI models and capabilities into NEXUS® IQ. Tanya Hyams-Young, CEO and Founder of SourseAI, highlighted that the product is designed to continuously learn from complex trends and seasonal patterns, thereby optimizing business performance across various key performance indicators (KPIs), products, and audience segments.

With features that detect exit signals for instant customer win-back strategies and behavior-triggered upsells, NEXUS® IQ promises impactful results, often yielding ROIs that exceed 10 times the initial investment.

Event Details
Visitors to the Mobile World Congress are encouraged to meet the Lifecycle Software team in Hall 2, Stand 2G11 within Lumine Group’s exhibition area from March 2–5. Here, attendees will have the opportunity to learn more about how NEXUS® IQ can transform telecommunications data into strategic, revenue-driving decisions.

Conclusion
The launch of NEXUS® IQ at MWC marks a significant advancement in the capabilities available to telecom operators. Its ability to transform event data into revenue-generating journeys highlights the potential of AI to shape the future of telecommunications. As the industry embraces this innovative technology, the benefits to both providers and customers alike are set to be vast and impactful.