WeRUN Launches Customizable UI for Corporate Walking Events via App

WeRUN Introduces Customizable UI for Corporate Walking Events

WeRUN, a leading walking event app, has recently released a feature that allows brands to customize the app interface for corporate walking events. This innovation is designed to enhance the participant experience by aligning the app with the companies' unique branding, representing a significant evolution beyond basic health initiatives.

Background and Development

In recent years, the rise of health management and the increase in online events have prompted numerous companies to host walking and running events. WeRUN has become a preferred platform for organizations looking to promote health initiatives and facilitate employee interactions, as well as for open events available to the general public. Feedback from corporate clients highlighted a growing desire to implement their brand colors in the event experience and effectively showcase their brands to attendees. Particularly in events that include external participants, the necessity for brand visibility in the app UI became a pressing concern. This demand led to the development of the brand customization feature.

Feature Overview

The new feature allows brands to customize 11 key UI elements within the app. This enables companies to unify the event experience under their brand identity, including the daily-used home screen.
Customizable elements include:
1. Background image
2. Distance icon
3. Step count icon
4. Calorie consumption icon
5. Banner image
6. Home button icon
7. Event button icon
8. Message button icon
9. Ranking button icon
10. Community button icon
11. App icon
By implementing these customizations, participants can engage with the brand throughout the event, creating a seamless brand experience. For example, setting their logo and brand colors can give attendees the feel of using a company-specific app.

Case Study

A major beverage manufacturer has already adopted this feature for multiple retail campaigns. By aligning the home screen's background and banners with their product branding, they successfully connected everyday health activities with a brand experience. This not only increased participant brand touchpoints but also enhanced the unity of the campaign experience.

Target Users and Scenarios

- HR and administrative professionals working on health management and corporate engagement
- Marketing professionals planning brand experience-oriented events that include customers and general participants

Companies interested in incorporating this feature are encouraged to reach out for more information.