#Japan #Shinjuku #Mascara #LunaJena #Catch & Curl

Discover the New Lunajena Catch & Curl Mascara

As we age, our lashes tend to thin and become sparser, leading to unique challenges in makeup application. Recognizing this issue, Willumina, a cosmetics brand based in Japan, has developed the groundbreaking "Lunajena Catch & Curl Mascara". This product aims to address the common frustrations faced by women in their 60s and 70s, making it easier to achieve beautifully defined eyes.

Background of Development

A survey conducted by Willumina revealed several pain points among mascara users in this age group, including the difficulty in applying mascara due to shorter lashes, the tendency for smudging under the eyes, and issues with clumping. Women with monolid or hooded eyelids reported that mascara often ended up on their eyelids or lower lash lines. Such findings indicated a pressing need for a product that accommodates these specific challenges.

To combat these issues, the designers of the Lunajena Catch & Curl Mascara focused on creating a formula that can effectively coat even the finest and shortest lashes. The mascara features a unique, ultra-fine comb that helps to evenly distribute the product, ensuring no lash is left untouched. This innovative design aims to enhance the natural beauty of the lashes, giving them volume and lift that can be easily maintained throughout the day.

Product Details

• - Product Name: Lunajena Catch & Curl Mascara
• - Price: JPY 1,848 (tax included)
• - Color: Soft Black
• - Release Date: November 18, 2025
• - Available at: Kagayaku Cosmetics' official store on major platforms such as Amazon, Rakuten, and Yahoo! Shopping.

Key Features

• - Precision Application: The ultra-fine comb is designed to reach even the tiniest lashes.
• - Long-Lasting Hold: Contains a specific wax blend that lifts and holds lashes in place.
• - Water and Smudge Resistant: The waterproof and oil-proof formula ensures that the mascara stays put all day, while still being easy to remove with warm water.

The black shade has been carefully formulated to provide a soft, natural look without appearing harsh. Its subtle brown undertones create an elegant finish while enhancing the eye area, making the lashes visually striking yet understated.

Developer's Comment

As a makeup artist involved in the development of this mascara, I understand the challenges faced by mature women regarding lash definition. The ultra-fine comb we designed allows for easy application from the base to the tips of every lash, preventing common issues like clumping and fallout. The color "Soft Black" softly enhances the lashes, creating an exquisite, soft focus effect that is suitable for everyday use.

Company Overview

Willumina, the parent company of Lunajena, has been a leader in the cosmetics market since its inception in 1984. With a commitment to providing safe and reliable beauty products, Willumina serves a vast network of cooperatives and has expanded into online and retail markets.

The brand's mission is to empower women of all ages to embrace their beauty and express their individuality freely. As a pioneering firm in the wellness sector, Willumina is dedicated to innovation, ensuring that every product reflects their ethos of well-being and beauty.

Conclusion

The Lunajena Catch & Curl Mascara is a testament to Willumina’s dedication to creating quality beauty products that cater to the unique needs of mature women. Whether you have short or fine lashes, this mascara is sure to become a must-have item in your makeup routine, allowing you to enhance your natural beauty effortlessly.