#Japan #Sano #Event #Tohoku Expressway

Grand Opening Celebration of Sano Service Area

On March 17, 2023, at 10 AM, the Sano Service Area (SA) on the Tohoku Expressway will be reopening under the exciting new name "Dramatic Area Sano (Upbound Lane)." This renovation aims to create a unique space where travelers can enjoy their time freely, transitioning between the upbound and downbound lanes. A grand opening event will mark this occasion, and everyone is encouraged to visit and explore the revamped facilities.

Event Highlights

To celebrate the reopening, the first 100 guests at the entrance will receive a special gift: a traditional Sano craft item known as the "Sano Maru Bego-Ma," made from the historic Tenmyo ironwork of Sano city. As part of the exciting ceremony, two beloved mascots—a local character named "Sano Maru" and NEXCO East Japan's character, "Manathy"—will be on-site to greet visitors.

The event will include a big rock-paper-scissors tournament with the mascots, where attendees can win local goodies as prizes. There are also performances lined up, including traditional Japanese taiko drumming presented by the Sano Nihon University Junior High School and High School Taiko Club, along with a unique golf ball grabbing contest that awards participants with local Sajo Eggs.

Opening Campaign

From March 17 to March 31, the newly refreshed dining and shopping facilities at Sano SA will offer special discounts and promotions. At the “SANOSKY DINER,” early birds can receive bingo cards for a thrilling bingo game with fabulous prizes like original tableware. At the shopping corner, special edition gift sets featuring over 35 varieties of local Sano ramen will be available for just ¥3,000, but only for 20 customers each day.

For dessert enthusiasts, the iconic "Hinomaru Baum" cake will be given away as a free gift to the first lucky guests on various days during the campaign.

Collaboration with Local Culture

The grand opening ceremony is also a celebration of Sano’s rich cultural heritage. The event will showcase the area's history through performances and the beloved mascots. The collaboration highlights the importance of community involvement, as Sano SA seeks to embody the locality through these family-friendly festivities.

Throughout the reopening week, various events will cater to families, travelers, and local residents alike, making it an unforgettable experience for everyone. This exciting transformation led by architectural firm Kengo Kuma & Associates aims to provide travelers an opportunity to engage with both the scenery and the local culture.

Unique Features of the Dramatic Area Sano

The facility not only engages visitors with regional delicacies but also introduces interactive experiences that showcase the beautiful scenery of Tochigi prefecture. The concept focuses on creating a space reminiscent of a large park, where individuals can freely roam between the dining and shopping sections.

With premium offerings by expert chefs, and authentic local experiences, Sano SA is set to become a must-stop hub for travelers on the Tohoku Expressway, ensuring that every visit is filled with memorable moments.

Stay tuned for more details and visit the official website for updates about the opening and ongoing events at the newly enhanced Dramatic Area Sano.

The initiative encourages not just a break in travel but a memorable aquatic journey connected to the heart of Sano.