#Japan #Tokyo #Suntory Beer #Kawai Yumi #Saito Kazuyoshi

Kawai Yumi's New Journey in Commercials

Actress Kawai Yumi takes a significant step in her career by making her debut in a beverage commercial for Suntory Beer. The new television advertisement, titled "Shimiwataru Ao" (meaning "Soothing Blue"), is set to begin airing nationwide from February 16, 2026. This occasion marks Kawai's first venture into the world of commercial advertising focused on alcoholic beverages.

The commercial features Kawai showcasing the delightful nuances of drinking Suntory Beer through both her expressive performance and thoughtful narration. Accompanying this visual feast is a cover of the iconic Japanese song "Ue o Muite Arukou" ("Sukiyaki"), performed by renowned artist Saito Kazuyoshi. The choice of such a historic song adds an emotional depth to the advertisement, resonating with viewers on a nostalgic level.

About the New Commercial

Suntory Beer aspires to be the go-to beer for everyday moments, balancing richness with drinkability. In response to evolving consumer preferences, the brand is proud to announce a revamped formula and packaging set to debut in December 2025. This new direction focuses on delivering refreshing and exhilarating sabor that promotes a sense of vitality.

As part of the campaign for 2026, Kawai Yumi has been chosen as the messenger for the new concept of "Shimiwataru Nodoshi" or "Soothing Finish". The commercial aims to illustrate the inherent value of the beer through an uplifting narrative and vibrant imagery, highlighting its role as a comforting companion for those navigating the daily grind.

The backdrop of the 30-second ad is a traditional Japanese house where the bright blue sky can be seen. Kawai savoring a cold glass of Suntory Beer evokes feelings of tranquility and contentment. Throughout the commercial, her narrations emphasize the idea that "When enjoying beer, people inevitably look up". This notion symbolizes encouragement and hope—a reminder to cherish the simple pleasures in life.

Storyline of the New Commercial

In a serene setting under the expansive blue sky, Kawai is seen enjoying her time on the porch of a Japanese-style home. The beautiful melody of Saito Kazuyoshi's rendition of "Ue o Muite Arukou" plays softly in the background, setting a comforting atmosphere. As Kawai lifts her beer glass towards her lips, vibrant scenes of nature reflecting shades of blue—sky, sea, and flowing water—intertwine with her voiceover.

She continues by stating, "When enjoying a beer, it might just be a moment of self-encouragement," adding a reflective touch. The narrative closes with Kawai joyously sipping her Suntory Beer, expressing, "I'm glad there's beer in this world!" Through her sparkling expressions and fulfilled demeanor, she embodies the refreshing nature of Suntory Beer, perfectly aligning with the tagline, "Shimiwataru Nodoshi."

Ad Overview

• - Title: "Shimiwataru Ao" (15 sec and 30 sec versions)
• - Starring: Kawai Yumi
• - Broadcast Start Date: February 16, 2026
• - Broadcast Area: Nationwide
• - Featured Song: "Ue o Muite Arukou" by Saito Kazuyoshi
• - Watch the Ads:

- Shimiwataru Ao (15 sec)
- Shimiwataru Ao (30 sec)

This exciting commercial marks a fresh chapter for both Kawai Yumi and Suntory Beer, emphasizing the joys of quality time and refreshing beverages.