Exciting 2026 Toy of the Year Award Finalists Revealed at Chicago Fair

2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

The Chicago Toy & Game Fair (CHITAG) has once again served as a vibrant setting for the unveiling of the 2026 Toy of the Year (TOTY) Award finalists. With a total of 113 innovative nominations vying for the prestigious title, this year's selection promises to cater to a wide spectrum of tastes and preferences. From “beautified” slimes to self-hatching dinosaur figurines and an array of fidget collectibles, the finalists reflect the latest trends in the toy industry and capture the imagination of children and collectors alike.

The announcement was made on November 8, 2025, coinciding with CHITAG's inaugural Wishlist Weekend. This celebration encourages families to engage in fun, play, and the creation of holiday wishlists, making it the perfect backdrop for revealing the year’s most sought-after playthings.

Greg Ahearn, the president and CEO of The Toy Association, emphasized the significance of this moment, stating, "There is no better way to kick off Wishlist Weekend at the Chicago Toy & Game Fair than by sharing this moment of excitement with kids, families, and toy fans of all ages!" This sentiment captures the spirit of innovation and joy that permeates the toy industry, and highlights the creativity behind every nominated product.

The TOTY Awards, often dubbed the “Oscars of the toy industry,” are not merely about recognition but are also integral to fundraising efforts for The Toy Foundation’s charitable initiatives. Among these are the Play Fund and Toy Chest programs which aim to deliver new toys and play opportunities to children in need all over the world. Pamela Mastrota, executive director of The Toy Foundation, echoed this message, stating, "As we celebrate these outstanding TOTY finalists, we're also championing the cause at the heart of it all—helping children in need experience the comfort and happiness that play provides."

Families and enthusiasts alike are invited to explore the finalists and participate in the voting process for their favorite toys. The voting period runs from now until January 7, 2026, accessible through ToyAwards.org. This allows fans, regardless of age, to influence which toys will take home the coveted awards in February 2026. The nominees span 16 distinct categories, showcasing a variety of toys including:

1. Action Figure of the Year: This category features imaginative play items like Disney’s Avatar Interactive Shoulder Banshee and McFarlane Toys’ Doom Slayer Figure.
2. Collectible of the Year: Encompassing toys meant for collectors, you’ll find the Disney Lorcana Trading Card Game and popular Pokémon bundles.
3. Creative Toy of the Year: Inspiring artistic expression, notable products include the Barbie You Create Doll Kit and the Crayola Marker Airbrush.
4. Educational Toy of the Year: Acknowledging toys aimed at learning, entries include the 3Doodler Start+ 3D Printing Pen and MAGNA-TILES.
5. Game of the Year: Family favorites like the Connect 4 Frenzy and Exploding Kittens Board Game are in contention for the title.
6. Plush Toy of the Year: Soft, cuddly toys showcase entries like the Disney Stitch Interactive Plush and Care Bears sets.

The TOTY Awards gala is set for February 13, 2026, in New York City, where the winners across various categories will be celebrated. Tickets were made available on November 11, ensuring that professionals from the toy industry can gather, celebrate innovation, and contribute to the charitable mission of The Toy Foundation.

The Toy Foundation's commitment to philanthropy and play has made it a beloved institution in the industry, emphasizing the importance of toy-giving to children who need it the most. Now, as families prepare for another holiday season, exploring the TOTY award nominees could just lead to finding the perfect gift that brings joy, creativity, and learning back into playtime.

For the full list of finalists and further details, visit ToyAwards.org.