JELLY JELLY STORE Launches in Shibuya: A New Hub for Board Game Enthusiasts
The excitement of board game culture is about to reach new heights in Shibuya, Tokyo, as JELLY JELLY STORE prepares to open its doors on March 6, 2026. The store is initiated by Pizzicato Design Corp, led by CEO Sho Shirasaka, and will be conveniently located across from the well-known JELLY JELLY CAFE Shibuya. This new establishment aims to enhance the existing board game community in the area, providing a unique space for both casual gamers and enthusiasts.
The JELLY JELLY CAFE Shibuya, which opened in 2011, has welcomed over 150,000 guests over its impressive 15-year history, becoming a beloved destination for board game aficionados. By launching a dedicated retail store right in front, JELLY JELLY aims to cater to the needs of customers who wish to purchase the games they encountered in the café, or vice versa—play the games they’ve just bought in the nearby café.
In 2017, JELLY JELLY STORE began as an online store, followed by the launch of its first physical location in Ikebukuro in 2021. The knowledge and experience gained from these ventures will blend beautifully with the vibrant café culture in Shibuya, creating a destination where individuals, whether novice players or seasoned gamers, can immerse themselves in the world of board games for an entire day.
The Shibuya branch's foundational concept is to create an inviting space that appeals even to those unfamiliar with board games. It aims to encourage those who may feel intimidated by their options, offering a wide array of selections and fostering a culture eager for new experiences.
Pizzicato Design operates with the philosophy of "spreading smiles around the world through play." They manage JELLY JELLY CAFE, produce original games under the JELLY JELLY GAMES brand, and operate JELLY JELLY STORE to sell various board games globally. More about the company can be found at Pizzicato Design.
Background of the Opening
The JELLY JELLY CAFE Shibuya, which opened in 2011, has welcomed over 150,000 guests over its impressive 15-year history, becoming a beloved destination for board game aficionados. By launching a dedicated retail store right in front, JELLY JELLY aims to cater to the needs of customers who wish to purchase the games they encountered in the café, or vice versa—play the games they’ve just bought in the nearby café.
In 2017, JELLY JELLY STORE began as an online store, followed by the launch of its first physical location in Ikebukuro in 2021. The knowledge and experience gained from these ventures will blend beautifully with the vibrant café culture in Shibuya, creating a destination where individuals, whether novice players or seasoned gamers, can immerse themselves in the world of board games for an entire day.
Concept: Gateway to Board Game Experiences
The Shibuya branch's foundational concept is to create an inviting space that appeals even to those unfamiliar with board games. It aims to encourage those who may feel intimidated by their options, offering a wide array of selections and fostering a culture eager for new experiences.
Signature Features of JELLY JELLY STORE Shibuya
- - An Impressive Selection of Over 500 Titles: The store will showcase more than 500 varieties of board games ranging from classic international titles to the latest local releases. This unique in-store experience allows customers to appreciate the feel and size of the games, something that online shopping cannot offer.
- - Game-Changing Concierge Services: Knowledgeable staff will be on hand to assist customers in selecting the perfect game based on personal preferences, the number of players, and social scenarios. Their expertise ensures even first-time visitors can confidently discover their ideal games.
- - A Distinctive Store Design Reflecting Shibuya's Spirit: The store's design will depart from traditional board game retail aesthetics, instead embracing Shibuya's street culture, complete with graffiti art that reflects the vibrancy of the local community. The ambiance will intersect street culture with the board game scene, striving for an iconic appeal.
Store Overview
- - Name: JELLY JELLY STORE Shibuya
- - Opening Date: March 6, 2026
- - Location: 3rd Floor, 11-11 Udagawacho, Shibuya, Tokyo (opposite JELLY JELLY CAFE Shibuya)
- - Access: 7-minute walk from Shibuya Station’s Hachiko Exit
- - Phone Number: 03-6416-3380 (Available during business hours only)
- - Business Hours: 11:00 AM – 9:00 PM
- - Holidays: Irregular (updates available on official X)
- - Official Website: JELLY JELLY STORE
About Pizzicato Design Corporation
Pizzicato Design operates with the philosophy of "spreading smiles around the world through play." They manage JELLY JELLY CAFE, produce original games under the JELLY JELLY GAMES brand, and operate JELLY JELLY STORE to sell various board games globally. More about the company can be found at Pizzicato Design.
Topics Consumer Products & Retail）
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