Clinch Enhances Partnership with Amazon Ads, Streamlining Automated Creative Management

Clinch's Expanded Integration with Amazon Ads

Clinch, a leading platform in AI-driven advertising technology, has recently announced an enhanced partnership with Amazon Ads, marking a significant milestone in the realm of automated advertising. This integration positions Clinch as one of the first third-party ad servers to support an automated creative trafficking API for display and video, streamlining the process for advertisers.

Seamless Integration for Efficiency

Launched on June 4, 2026, Clinch has built upon its existing global certification and is taking a giant leap towards simplifying the advertising workflow. The new capabilities allow for a fully automated omnichannel approach that connects creative development directly to media execution spanning various platforms such as streaming TV, online video, display, and mobile channels.

This advanced integration creates a two-way sync between Clinch's Flight Control platform and Amazon DSP, ensuring that campaign data flows seamlessly. With this setup, creatives can be instantly published and assigned to media placements, minimizing manual inputs—thereby significantly reducing operational friction. The outcomes manifest in enhanced speed, scale, and operational efficiency for advertisers.

Eliminating Operational Burdens

Charel MacIntosh, the Global Head of Business Development and Strategic Partnerships at Clinch, noted that as advertisers navigate increasingly complex media ecosystems, the operational pressures associated with managing creative and campaigns rise correspondingly. This latest integration effectively addresses that challenge, aiming to eliminate friction by tightly connecting creative workflows with media deployment, facilitating faster and smoother execution.

Clinch's journey with Amazon Ads kicked off when they achieved global certification as a third-party ad serving partner in October 2024. Following this, Clinch incorporated support for Amazon Sponsored Ads into Flight Control by June 2025, thereby creating a unified workflow that serves both Amazon DSP and Amazon Sponsored Ads seamlessly. The commitment continued with the launch of the first-ever third-party ad serving solution approved to deliver ads specifically targeted at Amazon Custom Audiences, capitalizing on Amazon's unique behavioral data within privacy-safe boundaries.

A Future-Oriented Advertising Solution

With the rollout of automated trafficking, Clinch embodies an end-to-end advertising solution, bridging the gap between data-informed creative development and real-time campaign activation within Amazon DSP. Advertisers benefit from a setup that minimizes delays and promotes dynamic adjustments, allowing them to keep pace with the fast-changing digital landscape.

Conclusion

This integration will be widely accessible starting May 1, 2026, covering all display and video formats within Amazon DSP. As the advertising industry continues to evolve, Clinch’s proactive approach and alignment with Amazon Ads signify a transformative shift towards innovation, efficiency, and better performance in advertising.

For more information about Clinch and its solutions, please visit www.clinch.co.