Exclusive Collaboration Items Between ITS’DEMO and Pochacco Launching This September

Exciting Collaboration of ITS’DEMO and Pochacco

This fall, lifestyle store ITS’DEMO is set to introduce an exclusive collaboration with the popular Sanrio character, Pochacco, beginning September 12, 2025. However, eager fans won't have to wait that long, as pre-sale on the official online store will kick off on August 29, 2025.

ITS’DEMO, operated by World Group’s Lifestyle Innovation, centers its shopping experience around the concept of providing moments of 'a little happiness, a little thoughtfulness, and a little help,' making it the perfect stop for anyone commuting or on the go. With stylish and functional products, the store aims to make customers feel inclined to stop by both in the morning and evening.

Pochacco, a delightful and endearing character from Sanrio, recently clinched a remarkable third place in the 2025 Sanrio Character Ranking. Named for his chubby appearance, Pochacco is a charming and curious dog full of life and a little clumsiness. His joyful explorations and tendency to wander are well known among his fans. Born in the delightful town of Fuwafuwa, he is quickly becoming a beloved character in merchandise and products.

The collection features around 17 different items that embody the theme of 'adult cuteness,' bridging the gap between whimsical design and everyday practicality. Forget just fancy goods; these items are designed to be stylish and suitable for adults. The collection includes two charming patterns: one featuring Pochacco enjoying a nap with his plush friends (the 'Good Night' pattern) and the other showcasing a cute bow on his backside (the 'Ribbon Pattern'). Additionally, the popular eyeshadow palette design from the 2020 collection, which sold out in just a day, will make a triumphant return.

Some of the standout products available in this collection following the September release include:

- Pochacco Parker - Priced at ¥4,400, this simple yet comfortable hoodie is crafted from durable cardboard material, featuring a prominent embroidery on the chest that adds just the right flair.
- Pochacco Pouch Eco Bag - Available for ¥2,750, this eco-friendly bag comes with a pouch that features the beloved design from 2020, accompanied by a cute charm of Pochacco’s friend.
- Tote Bag - Available at ¥3,850, this stylish accessory fits all your daily essentials.
- PC Case - Priced at ¥3,300, this case mixes functionality and charm, catering to the tech-savvy adult.
- Shape Boat Pouch - Coming at ¥2,090, it's a versatile storage solution for small items.
- Strap - At ¥2,200, it's a fashionable addition, perfect for enhancing your bag or personal accessories.

With mint green offering a refreshing twist, the entire range is crafted with a keen eye for detail and the 'adult cute' aesthetic that resonates with both nostalgia and practicality.

The products will be available not just online but also in physical stores starting September 12, 2025, with availability varying by location.

Mark Your Calendar for the Launch Dates

- Online Pre-sale: Begins August 29, 2025
- In-store Release: Starts September 12, 2025 (exclusions may apply based on specific store inventory)

Where to Shop:

Follow ITS’DEMO on Social Media:

- Instagram: @itsdemo_official
- X (formerly Twitter): @ITSDEMO.jp
- TikTok: @itsdemo_official_

About the Brand

ITS’DEMO is not just about shopping; it’s about enriching everyday life with products and services that bring a touch of joy, practicality, and charm. Discover why it’s a go-to spot for both daily commuters and casual shoppers alike.